Regardless of what company packaged this film on a subject that is already demonic to begin with, I quote the above article above, "what parents need to know". " 'angry face',which he (dracula)* flashes when he can't control his rage (it only lasts a few seconds, but it's a bit demonic looking)"..
-This poster feels, It looks that way ("demonic") because the film does have some in-your-face honesty to at least show the true nature of a monster that is a blood sucking ghoul enslaving poor hapless ones that have been bitten in the neck, to an eternal life of immortal suffering, predatory behavior and blood spilling (and drinking) violence. I don't know about you but that whole concept is demonic, period. If a parent wants their children to be soft sold on thinking that a character who would perpetuate that sort of evil is harmless and sweet really, that parent would be unwittingly corrupting them, going along with the crowd as it where. That same parental guidance, or lack thereof, could actually be unknowingly desensitize their children to such evil and monstrous deeds by means of forms of cute soft-soaked introductory characters who have the appearance of being sweet and innocent, may want to analyze their own value system. like teaching a child to ride a bike using training wheels so they can learn to ride on their own. I could not promote a movie that starts children on such characters as these kinds of ugly characters.
Its especially reprehensible for movie makers to make such characters look harmless, sweet, and normal to children, and then briefly expose them to true evilness for a few seconds and then bring them home again as sweet characters, but then again we know the movie makers' true motives are making money, catering to a market of people who have an appetite for such things. To use an analogy: How would most parents feel if someone made a movie for children making the 'monster' Charles Manson look sweet and harmless like this movie does with certain other type of evil monsters, yes to even raise little Charlie Manson's teaching them to become grown up Charlie Mansons some day and the audience being influenced to growing up to be Charlie Manson fans. Wouldn't that be absolutely repulsive for a parent to contemplate? That is why I walked out of this movie myself, It wasn't even suitable for me, let alone bring my children to see it. They're not called "Monsters" for nothing!
* Parenthesis is mine.