Epicboy21, reviewing the LEGO Movie. Consumerism is a plug for LEGO where a supporting character announces something, there's The Simpsons' Milhouse, Lord of the Rings'/The Hobbit's Gandalf, Harry Potter's Dumbledore, the TMNT (Teenage Mutant Ninja Turtles) and other various guys in the background, there's also mention of LEGO products "which we don't need to mention", according to Wildstyle.
So, basically, the story is about the Piece of Resistance, a mysterious piece that is stolen by enemy Lord Business (Will Ferrell, who is notable for comedies), who legendarily battles Lord Vitrivius (Morgan Freeman, whose played God AND Batman's Weapon Marker Lt. Gordon), who fails to Business, but an ordinary construction worker named Emmet (Chris Pratt, whom I haven't seen or heard in anything else), who is pretty enthusiastic about his life, watches a lame, poorly written TV show "Where are My Pants?" and loves a rock song, "Everything is Awesome", goes "out-of-bounds" in his world (a plug for LEGO Construction), he tries to report Wildstyle (Elizabeth Banks who plays Effie Trinket in the Hunger Games) to the police but instead falls down a hole with her and is mistakenly seen as the "Special", by her, the "Master Builder"; he has to defeat Business over his plans to dominate the entire LEGO universe with a deadly weapon called the Kragle (Krazy Glue, rubbing faces off), but Vitruvius has a vision that a yellow-faced someone, will defeat Business with the missing "Piece of Resistance." Wyldstyle believes him to be the Special and takes him to Vitruvius, but they soon know he's a nice-guy, not a Master Builder. Then his adventures come to try and defeat Lord Business, in the best way he can.
Very funny cameos, and some violence, but if kids are used to popping LEGO heads off, they should be somewhat fine with scenes of heads being cut off on LEGOs (very smart from the same guys who envisioned the movie Cloudy with a Chance of Meatballs), but they might not be used to "erasing" faces, using Krazy Glue ("Kragle", to them.) People also get shot at, and people beat people up, but it's only LEGO. Such as for some crude humour, such as "do not put your behind on a pirate's face (parody from Despicable Me)", two naked male LEGOs (no detailed nudity since LEGOs don't have genitalia, but plump yellow buttocks are seen), and a reference to the swear word "sh*t", because Emmet hears the words "The Piece of Resistance" at the start, and he responds "The Piece of WHAT?", possibly implying the word. Drinks are drunk at a saloon bar, but no one appears REALLY drunk.
Also, one LEGO character is tortured and there's a few casualties. Language is "dang", "darn", "heck", and the near-swear innuendo "the piece of WHAT?", and a scream instead of the word "*ss", "rubbish", "what the heck", "dumb" and "stupid" are heard, all infrequently. Sad, humorous and full of surprises, the LEGO Movie is quite good, though I agree with Screen Rant, another site, saying, "the animation looks more like someone's impressive clay-mation project than a CGI movie." But, still, it is quite good and funny. LOTS of good cameos. No problems with it (one part at the start was kind of annoying), please see it, and thank-you for reading.