The special effects in this movie are amazing! The storyline is really good too, and the characters are all interesting and smart. It's a really good movie, but it comes with an overdose of violence, as far as young kids are concerned. Plenty of mirror shattering, and lots of shooting spells at each other. The rising scene is amazing, but pretty intense. It shows dead bodies and skeletons coming out of their resting places and coming back to life. It's really well done, but might be scary to little kids. The story takes place in New York City, so obviously, there are lots of ads all over. All the cars are branded as well as most of the items. Clothes, food, shoes, etc. There is one scene where David's roommate tells David about his plans for the night, which include a lot of partying and drinking, and tries to convince David to come with him. This is a great movie for kids around the preteen area and older, and is also lots of fun for adults. Enjoy!