"Boom Boom Pow" (CD single)

 
Hip-hop quartet tones down the sex and partying.

What parents need to know

Positive messages
Not applicable
Violence
Not applicable
Sex
Not applicable
Language

Nothing other than the word s--t, but the band repeats it throughout the entire song.

Consumerism
Not applicable
Drinking, drugs, & smoking
Not applicable

Parents Need to Know

Parents need to know that, aside from the word "s--t" appearing throughout the song, the lyrics to this tune are fairly innocuous overall. The sex and partying themes that pervaded the group's last record have been replaced by some light bravado that lacks the seriously aggressive tone of many other hip-hop songs.

What's the story?

BOOM BOOM POW is the first single in four years from the Black Eyed Peas, the hip-hop quartet whose two more famous members -- Fergie and Will.i.am -- have been concentrating on solo projects during the break. The band's now come back together to record the full-length record, The E.N.D. ("Energy Never Dies"), from which this song stems. Unlike the lyrics in the group's last record, Monkey Business, the lines in this track don't include explicit references to sex and partying; rather, these lyrics are largely harmless bluster about how great the Peas are: "Them chickens jackin' my style / They try to copy my swagger … / I'm so 3008 / You so 2000 and late."

Is it any good?

QUALITY
 

The Peas' traditional division of labor is back in "Boom Boom Pow," with the guys lending most of the rhymes and Fergie adding her combo rap-singing routine. The sound itself, however, marks a departure from the pop-infused hip-hop tone of the band's previous releases. Instead, this single has a distinctly electronic feel, with heavy synth-beats and lots of vocoder distorting the vocals. Combined with the fairly clean, repetitious lyrics, the overall effect is appealing, if not earth-shattering.

Families can talk about...

  • Families can talk about what's really behind bragging. When someone talks about how great they are, could they actually be covering up insecurity? Do the actions of truly exceptional people speak louder than their words?

Music details

Artist:The Black Eyed Peas
Release date:March 30, 2009
Label:Interscope Records
Genre:Pop
Parental advisory:No
Edited version available:No

This review of "Boom Boom Pow" (CD single) was written by

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Quality

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What parents and kids say

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Adult Written byAllie Pierson March 11, 2013
age 8+
 

Another good rap.

What other families should know
Too much swearing
Teen, 16 years old Written byabbacus June 1, 2012
age 13+
 

Really good!

I like the song. If only "sh-t" wasn't repeated through the whole song. That just ruins the enjoyment of listening.
What other families should know
Too much swearing
Teen, 16 years old Written byRosebud95 May 6, 2012
age 12+
 

Upbeat and catchy

You should get the clena version since the real one says "sh*t" a lot; like most Black-Eyed Peas songs.
What other families should know
Too much swearing

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