Every Second Counts Music Poster Image

Every Second Counts

Appealing pop filled with heartbreak and wit.

What parents need to know

Positive messages

Album is a glimpse into the ups and downs of dating, relationships, and young love with no specific message. A brokenhearted boy sings of being dumped and says that "hate is a strong word," but admits, "I really, really, really don't like you."

Not applicable

Though there are several suggestive lyrics ("You belong in my heart, in my arms, in my bed" and "You get me going and then you say goodbye/I'm heated up and you just leave me there to take care of myself"), they may go undetected because of their lighthearted delivery.


Some repetitive use of "damn" in the song "So Damn Clever."

Not applicable
Drinking, drugs, & smoking

"Friends Don't Let Friends Dial Drunk," is about receiving a phone call from a girl after she's been "out on the town drinking" with friends.

Parents Need to Know

Parents need to know that these boys deliver pleasing pop tunes that tamely reflect on love, loss, heartbreak, and healing. There are a few songs with more suggestive themes such as "drunk dialing" and manipulating boys into bed, which may go undetected because of their lighthearted delivery.

Parents say

Not yet rated
Review this title!

What's the story?

EVERY SECOND COUNTS is packed with plenty of powerful pop songs, though none is as pleasing as \"Hey There Delilah,\" an earnest long-distance love song that's easily the best track on the album. For the most part, the lyrics stick to the ups and downs of dating and relationships. The \"ups\" run the gamut from simplistic (\"You and me like the same kind of music/that's why we make a good you and me\") to suggestive (\"You belong in my heart, in my arms, in my bed\"). The \"downs\" of dating are all about being duped and dumped and result in lyrics like \"I didn't listen when they said/that you were fake/manipulating boys to bed.\"

Is it any good?


After four albums and ten years together, Plain White T's have mastered the catchy chorus and found a perfect balance between rocking guitar riffs, happy hooks, and sincere vocals. Overall, the content of Every Second Counts is mostly clean, and the entire album feels hopeful and happy even when the lyrics dip gently toward the depressed.

Families can talk about...

  • Families can talk about how life has changed for the member of this band since "Hey There Delilah" became such a sensation. How would you adapt if you went from relative obscurity to being perpetually played on the radio? And because the song was written about an actual person -- with a relatively unusual first name -- how has the real Delilah's life been affected by the success of the song and the media's desire to learn more about her?

Music details

Artist:Plain White T's
Release date:February 26, 2007
Label:Hollywood Records
Parental advisory:No
Edited version available:No

This review of Every Second Counts was written by

Common Sense Media's unbiased ratings are conducted by expert reviewers and aren't influenced by the product's creators or by any of our funders, affiliates, or partners.

About these links

Common Sense Media, a nonprofit organization, earns a small affiliate fee from Amazon or iTunes when you use our links to make a purchase. Thank you for your support.

Read more

Great handpicked alternatives

What parents and kids say

See all user reviews

Share your thoughts with other parents and kids Write a user review

A safe community is important to us. Please observe our guidelines

Adult Written byracingrough April 9, 2008

Plain white T's new and used

They are a great band and its a great way to start a love of music with them. In their music video Our time NOW it talks a little sex quote(nervous hands greatful smiles), but it stills gets my vote for a grammy!
Kid, 11 years old August 13, 2009


The only inappropriate parts are "d--n" used in "So D--n Clever" frequently, "Friends Don't Let Friends Dial Drunk" being about drinking, and the whole album is about love, but you can't really call it inappropriate, because there is nothing near explicit.
What other families should know
Too much sex
Too much swearing
Too much drinking/drugs/smoking
Great messages
Great role models
Kid, 9 years old June 14, 2010

Skipping one track

I have the CD, but I always skip "So D**n Clever" because of uses of D**n, hence the title.
What other families should know
Too much swearing