Thanks to The Lego Movie, I had this song stuck in my head for awhile :P It's not a bad song. It's not groundbreaking, but it's also very, very catchy. As far as I know, there are no negative messages in it--actually, it could be seen as positive by saying that, "Everything is awesome!" There are obvious tie-ins for The Lego Movie, but that's about it.
After a listen or two, you'll find that it does get played out rather easily. Added to the fact that people seem to find it hilarious to sing it constantly. If you're like me, you'll quickly lose interest.