"Imma Be" (CD single)

Common Sense Media says

Unedited version might "be" too much for most kids.





What parents need to know

Positive messages

The message is all about being something that everyone else wants. So although there's a little bragging going on, the message isn't terrible.

Positive role models

The few sexual references connect having women and sex with being a success. Besides that there's the bad grammar, "Imma be a brother, but my name ain't Lehman." Overall, though, the Peas aren't acting disrespectful or negative, just a little pompous.


There are a few eyebrow-raising lines, like "Imma be f--kin' her," "Imma be a bank, I be loaning out semen."


"S--t" is mentioned several times, along with the n-word and the f-bomb.

Drinking, drugs, & smoking

"Sippin' on drinks" is as far as the lyrics go.

Parents Need to Know

Parents need to know that they should look for the clean version of this song, because the unedited release is too much for kids. Even though the song is topping the charts and can be heard all around TV and radio, don't assume it's perfectly safe. There are a handful of four-letter words here, as well as a few over-the-top sexual references. Also, take note that the music video features lots of Fergie's lower half in a futuristic leotard.

Parents say

Kids say

What's the story?

"IMMA BE" is one of the numerous successful tracks off of The Black Eyed Peas' 2009 release The E.N.D. (Energy Never Dies). It finds the pop/hip-hop group dishing out what makes them great and how much cooler they're going to be. The video is an epic (nearly 10 minute) sci-fi production that's not to be overlooked, although parents should be aware that it features lots of Fergie's lower half in a futuristic leotard.

Is it any good?


This the Black Eyed Peas doing what they do best: mixing hot dance beats with loopy, irreverent rhymes. Although far from the best single off of their hit album, this song does deliver a great hook that's hard to shake. You'll be sure to be singing "Imma be, Imma be" for many hours after listening to this track. And there are worse songs to have stuck in your head. Staccato beats along with futuristic audio effects make the song pleasantly modern. Just make sure to get the edited version since the original one is filled with profanity and sexual references.

Families can talk about...

  • Families can talk about popular music. Just because a song is a Top 10 download and is being used in commercials and on TV, does it mean that it's safe to listen to?

  • Talk about edited versus explicit versions of songs and albums. Are you allowed to download "clean" versions of iffy music? Is there a stigma to listening to the edited versions of popular music?

  • Talk about bragging in music. Is it good to be a bragger, or can that get old with friends? What's the difference between being confident and being cocky?

Music details

Artist:The Black Eyed Peas
Release date:February 28, 2010
Label:Interscope Records
Parental advisory:Yes
Edited version available:Yes

This review of "Imma Be" (CD single) was written by

About our rating system

  • ON: Content is age-appropriate for kids this age.
  • PAUSE: Know your child; some content may not be right for some kids.
  • OFF: Not age-appropriate for kids this age.
  • NOT FOR KIDS: Not appropriate for kids of any age.

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Our star rating assesses the media's overall quality.

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Learning ratings

  • Best: Really engaging, great learning approach.
  • Very Good: Engaging, good learning approach.
  • Good: Pretty engaging, good learning approach.
  • Fair: Somewhat engaging, okay learning approach.
  • Not for Learning: Not recommended for learning.
  • Not for Kids: Not age-appropriate for kids; not recommended for learning.

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What parents and kids say

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Kid, 10 years old August 29, 2010
M rated langauge
What other families should know
Too much swearing
Teen, 14 years old Written byMovieLover1222 March 22, 2010

Love,Love,Love this song!

I know a lot of people who say this song is annoying, repetitive, and many other things. But I LOVE this song. Yeah, it's repetitive and for a while was overplayed on the radio, but what song isn't?
What other families should know
Too much sex
Too much swearing
Too much drinking/drugs/smoking
Teen, 15 years old Written bysierra patterson October 18, 2010


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