"Imma Be" (CD single) Music Poster Image

"Imma Be" (CD single)



Unedited version might "be" too much for most kids.
Popular with kids

What parents need to know

Positive messages

The message is all about being something that everyone else wants. So although there's a little bragging going on, the message isn't terrible.

Positive role models

The few sexual references connect having women and sex with being a success. Besides that there's the bad grammar, "Imma be a brother, but my name ain't Lehman." Overall, though, the Peas aren't acting disrespectful or negative, just a little pompous.


There are a few eyebrow-raising lines, like "Imma be f--kin' her," "Imma be a bank, I be loaning out semen."


"S--t" is mentioned several times, along with the n-word and the f-bomb.

Drinking, drugs, & smoking

"Sippin' on drinks" is as far as the lyrics go.

Parents Need to Know

Parents need to know that they should look for the clean version of this song, because the unedited release is too much for kids. Even though the song is topping the charts and can be heard all around TV and radio, don't assume it's perfectly safe. There are a handful of four-letter words here, as well as a few over-the-top sexual references. Also, take note that the music video features lots of Fergie's lower half in a futuristic leotard.

What's the story?

"IMMA BE" is one of the numerous successful tracks off of The Black Eyed Peas' 2009 release The E.N.D. (Energy Never Dies). It finds the pop/hip-hop group dishing out what makes them great and how much cooler they're going to be. The video is an epic (nearly 10 minute) sci-fi production that's not to be overlooked, although parents should be aware that it features lots of Fergie's lower half in a futuristic leotard.

Is it any good?


This the Black Eyed Peas doing what they do best: mixing hot dance beats with loopy, irreverent rhymes. Although far from the best single off of their hit album, this song does deliver a great hook that's hard to shake. You'll be sure to be singing "Imma be, Imma be" for many hours after listening to this track. And there are worse songs to have stuck in your head. Staccato beats along with futuristic audio effects make the song pleasantly modern. Just make sure to get the edited version since the original one is filled with profanity and sexual references.

Families can talk about...

  • Families can talk about popular music. Just because a song is a Top 10 download and is being used in commercials and on TV, does it mean that it's safe to listen to?

  • Talk about edited versus explicit versions of songs and albums. Are you allowed to download "clean" versions of iffy music? Is there a stigma to listening to the edited versions of popular music?

  • Talk about bragging in music. Is it good to be a bragger, or can that get old with friends? What's the difference between being confident and being cocky?

Music details

Artist:The Black Eyed Peas
Release date:February 28, 2010
Label:Interscope Records
Parental advisory:Yes
Edited version available:Yes

This review of "Imma Be" (CD single) was written by

Common Sense Media's unbiased ratings are conducted by expert reviewers and aren't influenced by the product's creators or by any of our funders, affiliates, or partners.


Our star rating assesses the media's overall quality.

Find out more

About these links

Common Sense Media, a nonprofit organization, earns a small affiliate fee from Amazon or iTunes when you use our links to make a purchase. Thank you for your support.

Read more

About Our Rating System

The age displayed for each title is the minimum one for which it's developmentally appropriate. We recently updated all of our reviews to show only this age, rather than the multi-color "slider." Get more information about our ratings.

Great handpicked alternatives

What parents and kids say

See all user reviews

Share your thoughts with other parents and kids Write a user review

A safe community is important to us. Please observe our guidelines

Kid, 11 years old January 26, 2015

This doesn't make sense.

Guys, you do know that sexual innuendo / drinking references go over little kids' heads, right? Plus, your 11-year-old probably says much worse behind your back. By the time your kid is 14, they have probably engaged in some sexual activity. So don't worry about the music they're listening to and just get on with life!
Kid, 10 years old August 29, 2010
M rated langauge
What other families should know
Too much swearing
Teen, 13 years old Written byCoast1 February 16, 2016

Super sexual song encourages abusing sex

This song has few good points: it encourages enjoying your life. However, it also encourages living it in the wrong way, and that's all it does. "I'm your banker giving out semen" is about having sex with a lot of women. WHY listen to this? The semen part grosses me out... WAY too much sexual detail, 17+ only. Thank you, Black Eyed Peas.
What other families should know
Too much sex
Too much swearing
Too much consumerism


Did our review help you make an informed decision about this product?