"Imma Be" (CD single)

Music review by
Jacqueline Rupp, Common Sense Media
"Imma Be" (CD single) Music Poster Image
Popular with kids
Unedited version might "be" too much for most kids.

Parents say

age 14+
Based on 4 reviews

Kids say

age 12+
Based on 41 reviews

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A lot or a little?

The parents' guide to what's in this music.

Positive Messages

The message is all about being something that everyone else wants. So although there's a little bragging going on, the message isn't terrible.

Positive Role Models & Representations

The few sexual references connect having women and sex with being a success. Besides that there's the bad grammar, "Imma be a brother, but my name ain't Lehman." Overall, though, the Peas aren't acting disrespectful or negative, just a little pompous.


There are a few eyebrow-raising lines, like "Imma be f--kin' her," "Imma be a bank, I be loaning out semen."


"S--t" is mentioned several times, along with the n-word and the f-bomb.

Drinking, Drugs & Smoking

"Sippin' on drinks" is as far as the lyrics go.

What parents need to know

Parents need to know that they should look for the clean version of this song, because the unedited release is too much for kids. Even though the song is topping the charts and can be heard all around TV and radio, don't assume it's perfectly safe. There are a handful of four-letter words here, as well as a few over-the-top sexual references. Also, take note that the music video features lots of Fergie's lower half in a futuristic leotard.

User Reviews

  • Parents say
  • Kids say
Adult Written byAllie Pierson June 10, 2012
Adult Written byMychemicalstinkpants February 14, 2011
Kid, 11 years old January 26, 2015

This doesn't make sense.

Guys, you do know that sexual innuendo / drinking references go over little kids' heads, right? Plus, your 11-year-old probably says much worse behind your... Continue reading
Teen, 13 years old Written byBig Fan April 6, 2018

Great song, but could raise some questions

I think this is a great song. But it is still best for older teens. There is one explicit sexual reference. Some moderate to strong language includes the "... Continue reading

What's the story?

"IMMA BE" is one of the numerous successful tracks off of The Black Eyed Peas' 2009 release The E.N.D. (Energy Never Dies). It finds the pop/hip-hop group dishing out what makes them great and how much cooler they're going to be. The video is an epic (nearly 10 minute) sci-fi production that's not to be overlooked, although parents should be aware that it features lots of Fergie's lower half in a futuristic leotard.

Is it any good?

This the Black Eyed Peas doing what they do best: mixing hot dance beats with loopy, irreverent rhymes. Although far from the best single off of their hit album, this song does deliver a great hook that's hard to shake. You'll be sure to be singing "Imma be, Imma be" for many hours after listening to this track. And there are worse songs to have stuck in your head. Staccato beats along with futuristic audio effects make the song pleasantly modern. Just make sure to get the edited version since the original one is filled with profanity and sexual references.

Talk to your kids about ...

  • Families can talk about popular music. Just because a song is a Top 10 download and is being used in commercials and on TV, does it mean that it's safe to listen to?

  • Talk about edited versus explicit versions of songs and albums. Are you allowed to download "clean" versions of iffy music? Is there a stigma to listening to the edited versions of popular music?

  • Talk about bragging in music. Is it good to be a bragger, or can that get old with friends? What's the difference between being confident and being cocky?

Music details

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