"Jam (Turn It Up)" (CD Single)

Music review by
Stephanie Bruzzese, Common Sense Media
"Jam (Turn It Up)" (CD Single) Music Poster Image
Reality star's lame song focuses on money, parties.

Parents say

No reviews yetAdd your rating

Kids say

age 8+
Based on 8 reviews

Did this review miss something on diversity?

Research shows a connection between kids' healthy self-esteem and positive, diverse representations in books, TV shows, and movies. Want to help us help them? Suggest a diversity update

A lot or a little?

The parents' guide to what's in this music.

Positive Messages

Mainly about partying and buying expensive items.

Positive Role Models & Representations

Emphasizes materialism and references drinking.


Mentions the luxury car Maybach.

Drinking, Drugs & Smoking

Talks about drinking shots of tequila and getting buzzed.

What parents need to know

Parents need to know that while "Jam (Turn It Up)" doesn't include explicit language or mentions of sex and violence, it features references to drinking and having very expensive material things -- like the German luxury car, Maybach. The song is generally OK for older kids, though parents should be aware that the overarching message feeds into the Kardashians' broader emphasis on materialism.

User Reviews

  • Parents say
  • Kids say

There aren't any reviews yet. Be the first to review this title.

Teen, 14 years old Written byXXMAVRCXX July 2, 2015


Can someone tell me why this was even produced? Easily the worst song I've ever heard, on top of that, the auto tune is very obvious.
Teen, 13 years old Written byThe Euphoric User January 25, 2013


I don't hate Kim Kardashian, but I personally think she does't need a music career either.

What's the story?

Reality TV royalty Kim Kardashian has decided to try her hand at singing -- releasing a debut single called "JAM (TURN IT UP)". The song's lyrics mirror Kim's approach to real life, with a focus on partying and material goods, like expensive cars. The track doesn't feature any graphic language or references to sex, but its discussion of drinking tequila shots and focus on money make the tune iffy for younger kids.

Is it any good?

Kim Kardashian makes mediocre singers like Britney Spears and Jennifer Lopez sound exceptional. Unfortunately, the song's catchy dance hook and help from well-known writer The Dream can't even overshadow Kim's poor performance.

Talk to your kids about ...

  • Families can talk about why Kim Kardashian would venture into the world of singing when she has several other irons in the fire, like her TV show and clothing lines.

  • Does Kim do a good job with this song, or should she stick to her previous pursuits? Why?

  • Why is Kim Kardashian so popular? Could she be considered a role model? Why or why not?

Music details

  • Artist: Kim Kardashian
  • Release date: March 2, 2011
  • Label: Kim Kardashian
  • Genre: Pop
  • Parental advisory: No
  • Edited version available: No
  • Last updated: November 11, 2020

Our editors recommend

Common Sense Media's unbiased ratings are created by expert reviewers and aren't influenced by the product's creators or by any of our funders, affiliates, or partners.

See how we rate

About these links

Common Sense Media, a nonprofit organization, earns a small affiliate fee from Amazon or iTunes when you use our links to make a purchase. Thank you for your support.

Read more

Our ratings are based on child development best practices. We display the minimum age for which content is developmentally appropriate. The star rating reflects overall quality.

Learn how we rate