A lot or a little?
The parents' guide to what's in this music.
What parents need to know
Parents need to know that while "Jam (Turn It Up)" doesn't include explicit language or mentions of sex and violence, it features references to drinking and having very expensive material things -- like the German luxury car, Maybach. The song is generally OK for older kids, though parents should be aware that the overarching message feeds into the Kardashians' broader emphasis on materialism.
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What's the story?
Reality TV royalty Kim Kardashian has decided to try her hand at singing -- releasing a debut single called "JAM (TURN IT UP)". The song's lyrics mirror Kim's approach to real life, with a focus on partying and material goods, like expensive cars. The track doesn't feature any graphic language or references to sex, but its discussion of drinking tequila shots and focus on money make the tune iffy for younger kids.
Is it any good?
Talk to your kids about ...
Families can talk about why Kim Kardashian would venture into the world of singing when she has several other irons in the fire, like her TV show and clothing lines.
Does Kim do a good job with this song, or should she stick to her previous pursuits? Why?
Why is Kim Kardashian so popular? Could she be considered a role model? Why or why not?
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Common Sense Media's unbiased ratings are created by expert reviewers and aren't influenced by the product's creators or by any of our funders, affiliates, or partners.