Some of the lyrics do portray sadness and other somewhat negative emotions, but that's not a bad thing. What I like about Imagine Dragons is that nearly every song sounds entirely different. On Top Of The World is very calypso, Radioactive is very alt-rock, It's Time is uplifting and catchy, Lay Me Down (30 Lives) is a slow, thoughtful ballad - and on it goes. There's no profanity in their songs, which means I can blast their EPs and album in the car without my mother frowning or my brother squealing about how it's not okay to swear. All the band members have very positive, clean images as portrayed in the media, and they don't ever seem to have negative press coverage. I know people my age (a few of us are going to their concert together 7/30/13), little kids (have you heard that adorable 5 year old angel singing It's Time on YouTube? he's absolutely precious), adults (my parents and many other who approve of the thoughtful lyrics), and grandparents, who all like Imagine Dragons' sound and image. They come off as a slightly intimidating alternative rock group set to sing about love, death, sex, and drugs, but they sing about hopelessness and having bad days, and feeling down, and determination, and getting through all of it. Even if you don't like how their music sounds, look up the lyrics to any of their songs and I'm sure you won't be disappointed in the morals they exude or the words that sprout from their mouths. (On my rating: I think it's on for kids 8 and up because my little brother is 8, turning 9, and he loves the band. He has very high morals and knows which pop-culture references and lyrics are bad, meaning that Imagine Dragons' is okay for him. My parents are also very strict about language and references [no to some of the songs I listen to for their sexual innuendos and drug references] and they don't see any of the music as bad.) So if you were on the fence about listening to this album or letting your kids listen to it, I recommend you give it a chance. At this rate, I do believe that the worst to happen is a dislike of the apocalyptic references in Radioactive, or the melody and rhythm of the songs.