A lot or a little?
The parents' guide to what's in this music.
What parents need to know
Parents need to know that "Radioactive" is a dubstep-influenced, post-apocalyptic headbanger that's energetic and angsty but free of iffy content. The track has already been used in several advertisements and video games, which have helped the band gain commercial success and mainstream acceptability. The video features a comical but evocative underground puppet-fighting ring, where plush toys fight to the death in front of ravenous gamblers.
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What's the story?
Las Vegas alternative rockers and dubstep dabblers Imagine Dragons have re-released this explosive song, which was first issued as part of their 2012 EP Continued Silence, as the third official single from their forthcoming full-length major label debut, Night Visions. It contains hip-hop and electronic influences and was produced by up-and-comer Alex Da Kid.
Is it any good?
Featuring blistering wobbling bass and a heavy kick-snare beat, RADIOACTIVE is undeniably catchy and cutting edge. While Imagine Dragons are not exactly breaking new ground and could be identified as reminiscent of groups like The Killers or fun., the sound is fresh and distinctive. The lyics aren't particularly inspiring, but they get stuck in your head and are built for stadium-sized sing-alongs. Teens and tweens who like to rock out might like it, or they might think it's too poppy, depending on how they feel about Top 40 radio.
Talk to your kids about ...
Families can talk about how different music genres can blend together. What do you think about the combination of dubstep and electronic elements with rock? What are some other examples of this stylistic mashup?
"Radioactive" received widespread exposure through its use in an online promo video for the popular video game Assassin's Creed III. How has viral marketing affected the overall media landscape?