A lot or a little?
The parents' guide to what's in this music.
What parents need to know
Parents need to know that Drake's single features repeated swearing ("N" word and "f--k") for no apparent reason in a song that's supposed to be about the rapper's roots, but winds up more like a hyper-defensive ego-fest. The clean version of the song should be appropriate for teens, but it's not exactly difficult to tell which words are omitted. The video has shots of a hookah, unidentified smoke blowing, and lots of fancy bottles of alcohol and some slow-motion footage of women's gyrating bodies, as well as a misogynistic sketch in the middle involving a cashier disgustingly hitting on a customer. The song and video both celebrate the lavish life.
- Parents say
- Kids say
What's the story?
Pop-rap king Drake is back with the first single off his forthcoming album, which features a stripped-down beat and more rapping than singing. Released with a personal message from Drizzy himself claiming he wants fans to be able to connect to his past, "STARTED FROM THE BOTTOM" is a call-out-the-haters origin story with no apparent target, though it continues the introspective trend of his last album, Take Care.
Is it any good?
Though catchy and radio-friendly, the track suffers from its repetitiveness and Drake's boring flow. His message seems mixed and a little twisted, as if he's trying to tap into an inauthentic persona, and as a result, this song isn't a whole lot of fun. While it's refreshing to hear less production wizardry than on his usual fare, it's not exactly a thrilling change of pace.
Talk to your kids about ...
Families can talk about the song's message. Why would an established star like Drake want to send a message to fans about where he came from and who he was before he was famous?
How do this song and other tracks Drake has been featured on lately differ from his earlier, more Auto-Tune-based recordings?
What do you think of Drake's decision to release this track via his blog -- with a personal note attached -- rather than making the traditional media promotional rounds?
For kids who love rap and club tunes
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Common Sense Media's unbiased ratings are created by expert reviewers and aren't influenced by the product's creators or by any of our funders, affiliates, or partners.