"#thatPower" (CD Single)
What parents need to know
Parents Need to Know
Parents need to know that will.i.am's "#thatPower" also features Justin Bieber, which may interest younger tweens who usually aren't into club tunes. The track, which is about striving to be the best, is fine for tweens and teens; some consumerism (in the form of making lots of money and buying things) is as edgy as it gets.
What's the story?
Black Eyed Peas member and solo artist/producer will.i.am has rounded up an impressive list of guests -- including Britney Spears, Mick Jagger, Alicia Keyes, Kanye West, and Rihanna -- for #willpower, his fourth album. "#thatPower," the fourth single, features Justin Bieber, and is all about striving to be the best and seizing attention.
Is it any good?
This one's all about the club: With its uptempo four-on-the-floor bass and kick assault, repeated choruses, and surging synths, "#thatPower" sounds and feels more like a remix than the first iteration of a new song. The throwaway lyrics ("I take it higher and high and high and higher/I stay and buy attire/keep burning like that fire") take a back seat to the epically cheesy production, but that "I'm alive" chorus might be just catchy enough to keep your kid coming back for more.
Families can talk about...
Families can talk about what it means to feel a sense of personal power. How do you define power?
What do you think of the collaboration between will.i.am and Justin Bieber? Does it work? Why or why not?
Who do you think will.i.am should partner with next?