"#thatPower" (CD Single)

Music review by
E.E. Bradman, Common Sense Media
"#thatPower" (CD Single) Music Poster Image
Clean club track has bombastic beats, big bass, and Bieber.

Parents say

age 2+
Based on 1 review

Kids say

age 7+
Based on 5 reviews

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A lot or a little?

The parents' guide to what's in this music.

Positive Messages

Generic statements such as "Whatever doesn't kill you makes you stronger," "I'm alive," and "I can fly" can be interpreted as uplifting.

Positive Role Models & Representations

Guest singer Justin Bieber has become known for acting out in public, but will.i.am manages to keep a lower profile in his personal life.


Making money, dismissing haters, buying clothes, and staying cool under pressure are all signs the narrator feels the "power" in the song's title.

Drinking, Drugs & Smoking

What parents need to know

Parents need to know that will.i.am's "#thatPower" also features Justin Bieber, which may interest younger tweens who usually aren't into club tunes. The track, which is about striving to be the best, is fine for tweens and teens; some consumerism (in the form of making lots of money and buying things) is as edgy as it gets.

User Reviews

  • Parents say
  • Kids say
Adult Written byJared Galczynski May 27, 2014
Teen, 13 years old Written byBig Fan March 31, 2018

Great song that should be fine for all ages

I think this is a great song that kids should enjoy. Justin Bieber fits in nicely. The main theme is great power. This song is also an option in a few Just Danc... Continue reading
Kid, 9 years old June 5, 2013

Kid Version Of Kelly Clarkson's Stronger ( What Doesn't Kill You)!

I think this is a great song! I really like this song because it is like a kid version of Kelly Clarkson's stronger (what doesn't kill you). I think t... Continue reading

What's the story?

Black Eyed Peas member and solo artist/producer will.i.am has rounded up an impressive list of guests -- including Britney Spears, Mick Jagger, Alicia Keyes, Kanye West, and Rihanna -- for #willpower, his fourth album. "#thatPower," the fourth single, features Justin Bieber, and is all about striving to be the best and seizing attention.

Is it any good?

This one's all about the club: With its uptempo four-on-the-floor bass and kick assault, repeated choruses, and surging synths, "#thatPower" sounds and feels more like a remix than the first iteration of a new song. The throwaway lyrics ("I take it higher and high and high and higher/I stay and buy attire/keep burning like that fire") take a back seat to the epically cheesy production, but that "I'm alive" chorus might be just catchy enough to keep your kid coming back for more.

Talk to your kids about ...

  • Families can talk about what it means to feel a sense of personal power. How do you define power?

  • What do you think of the collaboration between will.i.am and Justin Bieber? Does it work? Why or why not?

  • Who do you think will.i.am should partner with next?

Music details

  • Artist: will.i.am
  • Release date: March 18, 2013
  • Type: Single
  • Label: Interscope Records
  • Genre: Dance/pop
  • Parental advisory: No
  • Edited version available: No
  • Last updated: November 11, 2020

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