"#thatPower" (CD Single) Music Poster Image

"#thatPower" (CD Single)



Clean club track has bombastic beats, big bass, and Bieber.

What parents need to know

Positive messages

Generic statements such as "Whatever doesn't kill you makes you stronger," "I'm alive," and "I can fly" can be interpreted as uplifting.

Positive role models

Guest singer Justin Bieber has become known for acting out in public, but will.i.am manages to keep a lower profile in his personal life.

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Making money, dismissing haters, buying clothes, and staying cool under pressure are all signs the narrator feels the "power" in the song's title.

Drinking, drugs, & smoking
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Parents Need to Know

Parents need to know that will.i.am's "#thatPower" also features Justin Bieber, which may interest younger tweens who usually aren't into club tunes. The track, which is about striving to be the best, is fine for tweens and teens; some consumerism (in the form of making lots of money and buying things) is as edgy as it gets.

What's the story?

Black Eyed Peas member and solo artist/producer will.i.am has rounded up an impressive list of guests -- including Britney Spears, Mick Jagger, Alicia Keyes, Kanye West, and Rihanna -- for #willpower, his fourth album. "#thatPower," the fourth single, features Justin Bieber, and is all about striving to be the best and seizing attention.

Is it any good?


This one's all about the club: With its uptempo four-on-the-floor bass and kick assault, repeated choruses, and surging synths, "#thatPower" sounds and feels more like a remix than the first iteration of a new song. The throwaway lyrics ("I take it higher and high and high and higher/I stay and buy attire/keep burning like that fire") take a back seat to the epically cheesy production, but that "I'm alive" chorus might be just catchy enough to keep your kid coming back for more.

Families can talk about...

  • Families can talk about what it means to feel a sense of personal power. How do you define power?

  • What do you think of the collaboration between will.i.am and Justin Bieber? Does it work? Why or why not?

  • Who do you think will.i.am should partner with next?

Music details

Release date:March 18, 2013
Label:Interscope Records
Parental advisory:No
Edited version available:No

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Kid, 9 years old June 5, 2013

Kid Version Of Kelly Clarkson's Stronger ( What Doesn't Kill You)!

I think this is a great song! I really like this song because it is like a kid version of Kelly Clarkson's stronger (what doesn't kill you). I think this because the lyrics are in (#thatpower) are "i got that power" and stuff like that while Clarkson sings "what doesn't kill you makes you stronger" witch in #thatpower in actually a lyric! So they are very similar in a way like this! I hope this helps! --Marisa
What other families should know
Great messages
Great role models
Kid, 9 years old May 18, 2013


great song!
What other families should know
Great messages
Great role models
Educator and Parent Written byJared Galczynski May 27, 2014

They don't call me Will-ay!

I Got "That Power".