"#thatPower" (CD Single)

Common Sense Media says

Clean club track has bombastic beats, big bass, and Bieber.

Age(i)

2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17

Quality(i)

 

What parents need to know

Positive messages

Generic statements such as "Whatever doesn't kill you makes you stronger," "I'm alive," and "I can fly" can be interpreted as uplifting.

Positive role models

Guest singer Justin Bieber has become known for acting out in public, but will.i.am manages to keep a lower profile in his personal life.

Violence
Not applicable
Sex
Not applicable
Consumerism

Making money, dismissing haters, buying clothes, and staying cool under pressure are all signs the narrator feels the "power" in the song's title.

Drinking, drugs, & smoking
Not applicable

Parents Need to Know

Parents need to know that will.i.am's "#thatPower" also features Justin Bieber, which may interest younger tweens who usually aren't into club tunes. The track, which is about striving to be the best, is fine for tweens and teens; some consumerism (in the form of making lots of money and buying things) is as edgy as it gets.

Parents say

Kids say

What's the story?

Black Eyed Peas member and solo artist/producer will.i.am has rounded up an impressive list of guests -- including Britney Spears, Mick Jagger, Alicia Keyes, Kanye West, and Rihanna -- for #willpower, his fourth album. "#thatPower," the fourth single, features Justin Bieber, and is all about striving to be the best and seizing attention.

Is it any good?

QUALITY
 

This one's all about the club: With its uptempo four-on-the-floor bass and kick assault, repeated choruses, and surging synths, "#thatPower" sounds and feels more like a remix than the first iteration of a new song. The throwaway lyrics ("I take it higher and high and high and higher/I stay and buy attire/keep burning like that fire") take a back seat to the epically cheesy production, but that "I'm alive" chorus might be just catchy enough to keep your kid coming back for more.

Families can talk about...

  • Families can talk about what it means to feel a sense of personal power. How do you define power?

  • What do you think of the collaboration between will.i.am and Justin Bieber? Does it work? Why or why not?

  • Who do you think will.i.am should partner with next?

Music details

Artist:will.i.am
Release date:March 18, 2013
Type:Single
Label:Interscope Records
Genre:Dance/pop
Parental advisory:No
Edited version available:No

This review of "#thatPower" (CD Single) was written by

About our rating system

  • ON: Content is age-appropriate for kids this age.
  • PAUSE: Know your child; some content may not be right for some kids.
  • OFF: Not age-appropriate for kids this age.
  • NOT FOR KIDS: Not appropriate for kids of any age.

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Quality

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Learning ratings

  • Best: Really engaging, great learning approach.
  • Very Good: Engaging, good learning approach.
  • Good: Pretty engaging, good learning approach.
  • Fair: Somewhat engaging, okay learning approach.
  • Not for Learning: Not recommended for learning.
  • Not for Kids: Not age-appropriate for kids; not recommended for learning.

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What parents and kids say

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Kid, 12 years old April 4, 2013
AGE
9
QUALITY
 

Awesome!

Awesome song! This is so much cleaner than Scream & Shout.
What other families should know
Great messages
Too much consumerism
Teen, 17 years old Written byabbacus April 19, 2013
AGE
10
QUALITY
 
Kid, 9 years old May 18, 2013
AGE
9
QUALITY
 

POWERreview

great song!
What other families should know
Great messages
Great role models

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