The Beginning

Common Sense Media says

Peas focus on love of music in cleaner-than-usual CD.





What parents need to know

Positive messages

For the most part, the Peas keep their messages positive here, focusing on having fun without going overboard on iffy behavior.

Positive role models

The four members of the Black Eyed Peas generally manage to avoid excessive behavior and also lend their time to charitable causes.

Not applicable

Some sexiness. For example: "Kama sutra-loving baby ... give me more sex."


"S--t" is used pretty liberally in some songs (such as "Do It Like This").


A bit of label-dropping, such as Chanel.

Drinking, drugs, & smoking

Talk of partying. Occasional references to alcohol, such as "Grab a glass and get wet / Ask for some bubble."

Parents Need to Know

Parents need to know that this album is relatively mild in terms of adult content compared to other pop/hip-hop tunes and past Black Eyed Peas records. Many of the songs talk about "partying" but focus more on simply dancing than drinking or sex. While there are a few mature references to these topics, along with the occasional swear word (mostly "s--t"), the album is pretty tame overall, making it an age-appropriate pick for teens.

Parents say

Kids say

What's the story?

In their sixth CD, THE BEGINNING, the Black Eyed Peas keep their focus on one major thing: their love of music. In these 12 tracks, the band celebrates music in its many forms -- from "John Lennon" to "Bob Marley" -- as well as dancing along to it. Though there are some allusions to sex and drinking, they're milder on the whole than the hardcore sex and substance use described in much of today's music. As a result, parents shouldn't worry about their teens listening to this record.

Is it any good?


While earlier Peas albums, like Monkey Business, featured big, booming beats, the tunes on The Beginning sport a mellower yet still energetic vibe that lends itself to sustained stints on the dance floor. That said, the group could stand to lay off the auto tune a little: they use it liberally here, even on Fergie's otherwise solid vocal spots.

Families can talk about...

  • Families can talk about ways that teens can indulge their love of partying without taking part in the drinking and sex that often go along with it. Teens: Where can you go to dance without having to worry about substances or adult behavior?

  • What are the real-life consequences of partying-related behavior like sex and drinking?

  • Do you consider the Black Eyes Peas role models? Why or why not?

Music details

Artist:The Black Eyed Peas
Release date:November 22, 2010
Label:Interscope Records
Parental advisory:No
Edited version available:No

This review of The Beginning was written by

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  • ON: Content is age-appropriate for kids this age.
  • PAUSE: Know your child; some content may not be right for some kids.
  • OFF: Not age-appropriate for kids this age.
  • NOT FOR KIDS: Not appropriate for kids of any age.

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  • Best: Really engaging, great learning approach.
  • Very Good: Engaging, good learning approach.
  • Good: Pretty engaging, good learning approach.
  • Fair: Somewhat engaging, okay learning approach.
  • Not for Learning: Not recommended for learning.
  • Not for Kids: Not age-appropriate for kids; not recommended for learning.

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What parents and kids say

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Kid, 12 years old January 11, 2011

Pretty Good...

This CD is about as good as The E.N.D. To me it sounds almost the same. There are some really good songs though like The Time, Love You Long Time, XOXOXO, and Own It. These songs are amazing. They make up for some really bad songs like Light Up the Night. I am not disappointed with this CD, if you like the Black Eyed Peas you should buy this.
Adult Written byDamagesfan December 19, 2010
Teen, 13 years old Written bycinnagurl May 4, 2011

good for tweens and up

I think this is beps cleanest cd. do it like this and dont stop the party are inappropiate. The best one yet is very good tells you to enjoy good times. Fashion beats is vey catchy
What other families should know
Too much swearing
Great messages
Great role models


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