A lot or a little?
The parents' guide to what's in this music.
What parents need to know
Parents need to know that while "Thrift Shop" is a viral sensation that's funny and captures the hipster zeitgeist perfectly, it's still a hip-hop song that uses some strong language (including "c--k" and a few variations of "f--k") to be humorous. There are also a few references to sex, such as getting "up in her skirt." Macklemore is generally a positive lyricist who critiques hip-hop conventions regarding materialism, homophobia, and race relations.
What's the story?
Macklemore, a 29-year-old Seattle rapper, teams up with producer Ryan Lewis on this infectious ode to the bargain bin, which has propelled the group to Internet fame. \"Thrift Shop,\" which comes from the duo's collaborative album, The Heist, is an eclectic and socially conscious tour de force of lyricism and electronic beats. Listeners may also remember hearing \"Same Love,\" the single that drew attention to the group because of its advocacy of marriage equality.
Is it any good?
The hook is ridiculously catchy, the saxophone-based beat is fun and funky, and Macklemore breezes through rapid-fire references that will strike a chord with anyone who's ever enjoyed a secondhand store. The accompanying music video that's earned them so much buzz is gloriously goofy, with a hipster army dressed in used fur-coats and Hawaiian shirts, "your granddad's clothes."
Talk to your kids about ...
Families can talk about what makes something "go viral" as the music video for "Thrift Shop" has. Why do you think this song exploded on the Internet the way it did? What makes it so "shareable"?
How have people's perceptions of shopping and "thrifting" changed? Why do some teens consciously reject trendiness and homogeneity?
Do you think the song has a positive message? Why or why not?