Music review by
Kathi Kamen Goldmark, Common Sense Media
Unleashed Music Poster Image
Fun, well-produced with lots of help from friends.

Parents say

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Kids say

age 15+
Based on 3 reviews

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A lot or a little?

The parents' guide to what's in this music.

Positive Messages

"The Movement" (the only thoughtful song on the CD) delivers a positive message about overcoming adversity. There's also a sweet song about his mom.


No violent imagery.


Nothing explicit--one reference to "pimping", lots of adolescent fantasy that comes off as cute.


Unleashed walks a carefully constructed line, calculated not to offend.


Playful mentions of Maserati, Porsche, Burberry, Prada, and Gucci.

Drinking, Drugs & Smoking

Bow Wow is high enough on himself.

What parents need to know

Parents need to know that this music, filled with arrogant posturing that somehow comes off as cute, doesn't dig deep -- but that's okay. It's fun to listen to and careful not to offend. Teenagers are obsessed with self-image and the mysterious world of dating and relationships. Why should Bow Wow, at 16, be any different?

User Reviews

  • Parents say
  • Kids say
Teen, 14 years old Written byspeyan727 September 11, 2018
Kid, 3 years old February 15, 2010

older kids

I feel that kids will look at mone and sex like a game I feel that it is not. I also feel that little boys do not need to look at little girls like a car or a t...

What's the story?

With UNLEASHED, Bow Wow successfully sheds the \"Lil\" image and begins establishing himself as a likable and relatively inoffensive rap artist. Most of the songs are about -- well, about Bow Wow. No longer produced by Jermaine Dupri, he's brought in some of hip-hop's heavy hitters: Swizz Beatz, Jazze Pha, The Neptunes, and Lil' John. Baby guest stars on the Jazze Pha produced lead single \"Get Down\" -- a song about Bow Wow as ladies' man. \"Eighteen\" is both wistful and cocky, a fantasy about what life will be life upon reaching that magic birthday -- a popular theme with teenagers. \"The Movement\" provides the only moment of social consciousness, and \"To My Mama\" is a sweet tribute to Bow Wow's mom.

Is it any good?

The songs on the CD are playful, arrogant swaggering, well-produced, and well-performed. Bow Wow is not breaking any new ground here, but he is growing up, and it will be interesting to see where he takes us next.

Talk to your kids about ...

  • Families can talk about obsession with self-image and how to soften its negative effects.

Music details

  • Artist: Bow Wow
  • Release date: September 9, 2003
  • Label: Sony Music
  • Genre: Hip-hop
  • Parental advisory: No
  • Edited version available: No
  • Last updated: July 15, 2015

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