The beats on this album are ridiculously fresh and the rhymes are Jay and Ye at their prime. However, Jay and Ye at their prime tend to like expensive things, drugs, the "n" word, and very personal depictions of horrible failures in morality. The example for violence in the official CSM review sites a bar from Murder to Excellence, where the following bar puts this statement in context: "Looking at the news like "d(i)am(o)n(ds)! I was just with him after school; No shop class but half the school got a tool", referring to two painful realities: A) Zero tolerance policies resulting in disallowing shop class for fear of violence with tools, and B) the extreme possibility of a school shooting anywhere from rich suburbia to the povertous ghettos of large cities. This kind of message prevents the constant bragging that dominates this album from being filler: they're just trying to have fun, but in just making some "HEY MAN I'M SUCESSFUL" anthems, there have been some more personal things in here, too. Also, there's a difference between product placement and plugging a preferable brand; I don't think many luxury fashion companies want to be associated with a former crack dealer.