Still have questions?

Join Common Sense Media Plus for timely advice from a community of parents like you.

Join now

Back to topic overview

Privacy and Internet Safety

Should I let my kids play on company brand websites, such as LEGO and My Little Pony?

Brand engagement -- getting kids to interact with brands online -- is the name of the game in today's marketing environment. Games, activities, contests, and Facebook pages all are ploys to build brand loyalty with future consumers. And, yes, kids are taking the bait. But there are plenty of quality sites out there with characters kids will recognize and that have less advertising (such as PBS Kids). We suggest taking a few minutes to check out any site your kid is begging to play on. If it's loaded with advertising, or the quality of the content is poor, be ready to offer an alternative. If your kid does play on branded sites or encounters advertising online, make it a teachable moment, and help kids recognize what they're being sold.

Was this answer helpful?
Sign in or sign up to share your thoughts


Teen, 13 years old written by Funbunny456

Yes it’s fine to let them play that if they don’t mind possibly getting bullied at school and not having many friends
Teen, 16 years old written by Lolcats

Honestly if they are playing these then there is an %110 percent chance they will be bullied at school for it and have no friends
Teen, 13 years old written by ZackthePotato

Be careful but be sure to allow your child to experience it. Make sure that you set rules or at least have privacy settings on when your child is using the website. Most websites also have you solve a math problem or write out a string of letters to enter the shopping site, which is good if your child is young. Never have your child play the online games on the site when you are logged on, that could result in a lot of purchases. Make sure that your child knows that even though they are playing the game does not mean that they got the toy. Also, NEVER allow your child to play on ANY website that has multiple advertising boxes up and down the sides. This could lead to viruses on your computer or your children being exposed to extremely inappropriate content.
Parent of a 6-year-old written by Kathy B.

It is always advisable to teach your child about web sights and do or don'ts. The inter net is only safe if you help your child understand the safety.
Kid, 11 years old

You should be careful. Most toy brand game sites have links to purchases items. Otherwise I think it's perfectly fine
Teen, 14 years old written by ckaykay

I think it's perfectly okay to let your child to play on top brand sites. Just make sure they're not on the website 24/7, they have to get some sunlight. If there's advertising them get Adblock. When I was little I used to play on websites like this all of the time and I turned out not to be a freak.
Teen, 14 years old written by A.Critical.Character

Parents NEVER EVER save your credit card number to your computer. Also on those websites it is very easy to access external links so parents be aware