Social Media, Social Life: How Teens View Their Digital Lives

A Common Sense Research Study
June 26, 2012

Teens are avid, daily users of social media.

Almost all teenagers in America today have used social media. Nine out of 10 (90%) 13- to 17-year-olds have used some form of social media. Three out of four (75%) teenagers currently have a profile on a social networking site, and one in five (22%) has a current Twitter account (27% have ever used Twitter). Facebook utterly dominates social networking use among teens: 68% of all teens say Facebook is their main social networking site, compared to 6% for Twitter, 1% for GooglePlus, and 1% for MySpace (25% don’t have a social networking site).

For the vast majority of teens, social and other digital communications media are a daily part of life. Two-thirds (68%) of teens text every day, half (51%) visit social networking sites daily, and 11% send or receive tweets at least once every day. In fact, more than a third (34%) of teens visit their main social networking site several times a day. One in four (23%) teens is a “heavy” social media user, meaning they use at least two different types of social media each and every day.