Zero to Eight: Children's Media Use in America

A Common Sense Research Study
October 25, 2011

TV continues to dominate children’s media use.

Two-thirds (65%) of 0- to 8-year-olds watch TV at least once every day (ranging from 37% of 0-1 year- olds, to 73% of 2- to 4-year-olds and 72% of 5- to 8-year-olds). Forty-two percent have a TV in their bedroom, and 39% live in a home where the TV is left on all (10%) or most (29%) of the time, whether anyone is watching it or not. Children this age spend an average of 1:44 watching TV or videos in a typical day, compared to :29 reading, :29 listening to music, and :25 playing computer or video games.

Time spent with new mobile media, while gaining, lags far behind larger screen media among this age group. Children 0-8 spend a total of just five minutes a day using cell phones, iPods, iPads, or similar devices to play games, watch videos, or use other “apps.”