Zero to Eight: Children's Media Use in America

A Common Sense Research Study
October 25, 2011

Broadcast television is the most accessible and widely used platform for educational content among lower-income children.

Among lower-income children, 26% “often” watch educational TV shows, compared to 5% who often use educational computer games or software and 2% who often use educational games or apps on a cell phone, iPod, iPad, or similar device. Almost all (98%) lower-income children have a TV, but far fewer (just 53%) have access to cable or satellite programming. Educational TV is the one type of educational content that lower-income children are more likely to consume than higher-income children are (26% often watch vs. 17% among higher-income families).