Zero to Eight: Children's Media Use in America
- Key Finding 1: Young Children Use Digital Media Frequently
- Key Finding 2: Substantial Digital Divide
- Key Finding 3: Kids Under 2 Spend Most Time Watching TV
- Key FInding 4: TV Dominates Young Child Media Time
- Key Finding 5: Broadcast TV Most Accessible
- Key Finding 6: Demographic DIfferences in Media Use
- Key Finding 7: Media Multitasking
Broadcast television is the most accessible and widely used platform for educational content among lower-income children.
Among lower-income children, 26% “often” watch educational TV shows, compared to 5% who often use educational computer games or software and 2% who often use educational games or apps on a cell phone, iPod, iPad, or similar device. Almost all (98%) lower-income children have a TV, but far fewer (just 53%) have access to cable or satellite programming. Educational TV is the one type of educational content that lower-income children are more likely to consume than higher-income children are (26% often watch vs. 17% among higher-income families).