All on the Line TV Poster Image

All on the Line

Fashion designer bootcamp focuses on business, not drama.

What parents need to know

Positive messages

The series offers an inside look into what can make a design line succeed or fail in the industry. It highlights the importance of creativity, business savvy, and professionalism when working within the industry.

Positive role models

Zee comes across as very critical, but the "tough love" he offers is intended to help designers save their businesses.


Occasional mild arguments break out between Zee and a resistant designer.


Clothes are often described as being sexy and women as looking sexy when wearing them.


Words like "hell" are audible.

Consumerism and high-end retail stores like Nordstroms, Bergdorf-Goodman, and Neiman Marcus are discussed. Designers from successful fashion lines like Norma Kamali and Marchesa are featured. One episode stars former Project Runway contestant Kara Janx.

Drinking, drugs, & smoking

Occasionally alcohol is visible over dinners and at fashion events.

Parents Need to Know

Parents need to know that this fashion-oriented reality series highlights both the creative and business skills needed to create and promote a successful fashion retail line. It features lots of designers and design labels (Norma Kamali, Marchesa) as well as representatives from Elle Magazine, Nordstroms, Bergdorf-Goodman, and Neiman Marcus. Words like "hell" are sometimes audible. Younger kids may find it a little dry, but fashion-loving teens might enjoy it.

Kids say

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What's the story?

ALL ON THE LINE is a reality doc featuring celebrity stylist and Elle Magazine creative director Joe Zee as he helps struggling designers save their clothing lines. The fashion expert works with formerly successful designers whose clothing are no longer relevant in today’s cutting-edge fashion industry. Zee offers creative and marketing advice to re-inspire them to rework their designs and business strategies. He also arranges meetings with potential buyers in hopes that the designers can turn their failing businesses around.

Is it any good?


The series offers an interesting and rather unglamorous look into what goes into being a successful retail designer. It highlights the need for designers to balance creativity with strong business savvy, and underscores the importance of being open-minded and flexible in order to keep up with and impact changing fashion trends. The importance of being professional and self-confident at all times is also noted. 

Despite occasional moments of drama (usually brought on by a designer’s unwillingness to take constructive advice) the overall show is pretty mild. It will definitely appeal to fashion and design buffs. But it also offers some interesting lessons about what it really takes to break into the fashion industry, and market a successful fashion line.

Families can talk about...

  • Families can talk about working in the fashion industry. How hard is it to balance a designer’s inspiration and artistry with the pressures of the retail business? Have iconic designers like Coco Chanel always been limited by the demands of the business world? How do retail designers like Isaac Mizrahi manage to successfully sell their retail lines while staying true to their creative aesthetic?

  • Is the fashion industry only about consumerism, or is there something else more to it? Do you think this series is about promoting Joe Zee, or about promoting Elle Magazine as well as the clothing brands he is trying to save?

TV details

Premiere date:March 29, 2011
Cast:Joe Zee
Network:Sundance Channel
Genre:Reality TV
TV rating:TV-14

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Parent Written byK L D October 30, 2012

Do you have to be famous to avoid Joe Zee's wrath ?

The Nicole Ritchie collection kind of strange of how it seems to be designed by the manufacturer and not Nicole Ritchie.... From a viewers opinion it could gives younger designers the wrong impression of being the daughter of a famous person and how Joe Zee wasn't critiquing Nicole at all and more to the manufacturer.