All Star Dealers

Family businesss sells sports collectibles; some language.

What parents need to know

Positive messages

The series shows how sports memorabilia is collected, authenticated, and sold for large profits. There's a subtle message in support of small businesses and families working together.

Positive role models

The Russek family seems to work well together, though the father can be a bit pushy at times.

Not applicable

One episode references Dennis Rodman's choice to wear a wedding dress and his romantic relationship with Madonna.


Words like "damn" and "crap" are audible; curses like "s--t," "Goddamn," and "f--k" are fully bleeped with mouths blurred.


The series is a promotional vehicle for Grey Flannel Auctions, and the logo is visible on shirts, license plates, etc. Well known athletes are discussed.

Drinking, drugs, & smoking
Not applicable

Parents Need to Know

Parents need to know that this reality series will be interesting to young sports fans and collectors, but includes plenty of iffy language ("crap," "damn"; stronger words bleeped with mouths blurred). Discussions about athletes occasionally reference their past romantic relationships. The show also serves as a promotional vehicle for the featured online auction business.

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What's the story?

ALL STAR DEALERS features sports memorabilia expert Richie Russek as he searches for valuable sports memorabilia to auction for profit. Russek, the owner of Grey Flannel Auctions, works with his two sons Darren and Michael to find items that can be authenticated in order to sell online. From sifting through boxes for a signed play jersey belonging to Miami Dolphins football player Dan Merino, to flying to California to rummage through Dennis Rodman's storage unit in search of his infamous wedding dress, the Russeks are continually looking for the specific items that will sell high and bring in a maximum profit. Cameras follow as the Russeks meets with authenticators, close consignment deals with memorabilia owners, and meet with athletes to learn how some of the items made their way into American popular culture. The amount the items are sold for are revealed at the end of each show.

Is it any good?


The series offers a glimpse into the lucrative world of the billion dollar sports memorabilia industry. It also offers some noteworthy details about what to look for when determining the authenticity of the merchandise. Short snippets of information about specific athletes are an interesting addition, and will draw in young sports fans.

It doesn't score big on action, but sports fans will appreciate the conversations with athletes, as well as the information about what to look for when purchasing memorabilia of their own. Overall, there is definitely something to be learned here.

Families can talk about...

  • Families can talk about sports and its relationship to consumerism. Why is sports memorabilia so valuable? What message does it send when athletes appear in advertisements to sell things, or as guest stars on TV shows? Parents: How can you help your kids sift through these messages?

  • Why do you think these people agreed to be on a reality show? What do they stand to gain or lose?

TV details

Cast:Darren Russek, Michael Russek, Richie Russek
Network:Discovery Channel
Genre:Reality TV
Topics:Sports and martial arts
TV rating:TV-PG
Available on:Streaming

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Learning ratings

  • Best: Really engaging; great learning approach.
  • Very Good: Engaging; good learning approach.
  • Good: Pretty engaging; good learning approach.
  • Fair: Somewhat engaging; OK learning approach.
  • Not for Learning: Not recommended for learning.
  • Not for Kids: Not age-appropriate for kids; not recommended for learning.

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