This show is great, but in my opinion definitely not for ten year olds. It is so educational! At a glance, you'd probably figure, "Oh, it's all about being a good person", but it's that and SO MUCH MORE. Kids can learn so much educational stuff from this, too! It teaches ABC's, 123's, colors, shapes, body parts, colors, etc. Plus manners and how to be a friend and share and care! My little brother loves it, and I watched it too as a baby. I feel it's not for ten-year-olds because when I was five and in Kindergarden(in 2002), people made fun of me for watching Barney.