A Lot or a Little?
What you will—and won't—find in this TV show.
Learning about what it takes to run a business, as well as seeing perseverance in action.
Positive messages around taking professional risks, working hard, and persevering past obstacles.
Positive Role Models
Entrepreneurs are kind and model leadership, business savvy, and achieving success despite the difficulties in navigating a world not built with their disabilities in mind.
Show follows four entrepreneurs who represent a broad spectrum of disability. In addition to their disabilities, there is intersectional diversity with female entrepreneurs, a Black entrepreneur, and a single dad. They all talk openly about their various identities, but their identities and disabilities are only part of their stories.
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Violence & Scariness
Some mild conflict between characters.
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Sex, Romance & Nudity
One scene where adult women talk candidly about sex and engage in sexual banter, without explicit language.
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Relatively frequent mild language like "damn," "bitch," "Oh my God," "Jesus Christ," and "sucks." Bleeped curse words where it's easy to understand what they are saying.
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Products & Purchases
Lots of logos since documentary is filmed in the real world, with some brands mentioned by name. Show is about entrepreneurs, who sometimes talk about wanting to start a business to build wealth.
Drinking, Drugs & Smoking
Brief verbal mentions of excessive drinking. Also, adults taking prescription medicine as directed.
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Parents Need to Know
Parents need to know that Born for Business is a reality series about four entrepreneurs who each have a different disability. The entrepreneurs talk about their disabilities candidly, but it's only a small part of their entrepreneurial story. There's a scene where adult women talk candidly about sex and engage in sexual banter, without explicit language. There's relatively frequent language like "damn" and "bitch" as well as bleeped curse words that kids can easily interpret. Since the documentary is filmed in the real world, there are lots of visible logos, and some brands mentioned by name. The show is about entrepreneurs, who sometimes talk about wanting to start a business to build wealth. Overall, the show is relatively light on reality show drama, and instead focuses on the ups and downs of owning a business.
Is It Any Good?
This is a sneakily good reality show that teens will enjoy; there's enough drama inherent in the entrepreneurs' journeys that the ups and downs don't seem manufactured by reality show producers. By and large, everyone on Born for Business is kind-hearted and even keeled. Unlike shows like Shark Tank which only offer a snapshot into running a business, the show follows the CEOs over a longer period of time and gives a more complete picture of what it's really like. The four main characters talk very openly about their experience with disability, but it's only part of their story. They are shown to be full humans with flaws and virtues, not just people with disabilities. Teens who don't know anyone with these four disabilities will likely learn about how they can affect a person, but also what is possible to achieve while having these disabilities.
Did we miss something on diversity?
Research shows a connection between kids' healthy self-esteem and positive portrayals in media. That's why we've added a new "Diverse Representations" section to our reviews that will be rolling out on an ongoing basis. You can help us help kids by suggesting a diversity update.