Every Witch Way

Common Sense Media says

Teens' spiteful social rivalry takes spark out of sitcom.





What parents need to know

Educational value

The show intends to entertain rather than to educate.

Positive messages

The show makes a sport of two teen girls' efforts to outdo each other with magic and with a boy's affections. While one sticks to the straight and narrow, the other manipulates and sabotages those around her, even her friends, and rarely pays the price for it. Better relationships do exist, and there are fleeting moments in which characters make positive choices against cheating or hurting others' feelings, but they don’t fill the spotlight as much as the girl-on-girl cattiness does.

Positive role models

Emma's a model of optimism, and even with Maddie's persistent cruelty, she doesn't lose sight of her goals. Maddie is an evil witch by two standards: she uses her magic for spite and her social status as a ticket to vengeful behavior. The show's cast is multicultural.

Violence & scariness
Not applicable
Sexy stuff

Teen girls flirt with boys and in some cases fight over them, but there's no physical connection.

Not applicable
Not applicable
Drinking, drugs, & smoking
Not applicable

Parents Need to Know

Parents need to know that catty teen relationships and social rivalry take center stage in Every Witch Way. A social diva uses her popularity to influence others' actions, and the fact that she's a witch only adds fuel to the fire she unleashes on her enemies, and at times on her friends. Other teens are far nicer and have higher standards of behavior, but they're usually overrun by the more domineering popularity queen. Teen romance is more flirtatious than physical, but one girl in particular turns the act of attracting the attention of boys into all-out war. Minimal parental visibility seems to enable all of this behavior .

Parents say

Kids say

What's the story?

In EVERY WITCH WAY, Emma Alonso (Paola Andina) arrives at Iridium High School the new kid, having just moved to Miami with her father. But she soon discovers that finding her place in a new school won't be nearly as difficult as learning to control her newfound powers as a witch, especially when they bring her into direct competition with the school's spiteful popularity queen, Maddie (Paris Smith). As Emma and Maddie vie for magical prowess, they also face off over the affections of Daniel (Nick Merico), an upstanding star athlete who just happens to be Maddie's ex-boyfriend. With both Daniel and the rank of top witch on the line, can novice Emma upstage the more experienced Maddie?

Is it any good?


The best tween-geared sitcoms are those that master the delicate balance between the reality kids know and the hilarity they imagine would spice up their lives. Add magic to the mix, and there's a real recipe for devoted viewership. Every Witch Way tries to toe that line, but devotes too much time and energy to Maddie's superficiality and spite to be considered a likable choice for this impressionable age group. And since none of Maddie's actions ever land her in hot water she can't work a spell to escape, kids never see her learn a lesson.

The show also suffers from some subpar acting and a low-budget look and feel, and the absence of even a laugh track leaves it unusually flat for a tween sitcom. And without the bells and whistles kids tend to like in their entertainment, there's nothing to distract them from the excessive superficiality and pettiness that plague many of the central characters. The bottom line? There are plenty of choices for kids' sitcoms that entertain and send better messages about social graces and relationships than this one does. 

Families can talk about...

  • Families can talk about why this show portrays teen relationships like this. Do you think there's any truth to the kind of social rivalry Maddie and Emma display? Why does Maddie act like she does? What are some ways to deal with bullies like her?

  • Kids: Why is magic such a common plot point in movies and TV shows? How would it change your life if you had similar powers? How would you ensure you used it responsibly?

  • Who are your favorite TV heroes and heroines? What qualities do you admire in them? Is it always possible to learn something from what we watch on TV? Is that important?

TV details

Cast:Nick Merico, Paola Andina, Paris Smith
Topics:High school
TV rating:TV-G

This review of Every Witch Way was written by

About our rating system

  • ON: Content is age-appropriate for kids this age.
  • PAUSE: Know your child; some content may not be right for some kids.
  • OFF: Not age-appropriate for kids this age.
  • NOT FOR KIDS: Not appropriate for kids of any age.

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Our star rating assesses the media's overall quality.

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Learning ratings

  • Best: Really engaging, great learning approach.
  • Very Good: Engaging, good learning approach.
  • Good: Pretty engaging, good learning approach.
  • Fair: Somewhat engaging, okay learning approach.
  • Not for Learning: Not recommended for learning.
  • Not for Kids: Not age-appropriate for kids; not recommended for learning.

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What parents and kids say

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Teen, 16 years old Written bySodaDog January 9, 2014

They jumped the shark.

..and you thought this would be better than the Haunted Hathways! You're wrong. Every bad thing i see is decepted on this show. They didn't even try with the script; all they did was take the jokes from the internet and made it sound funny (which explains their "AwesomenessTV swag" lately). Come on Nick, LISTEN TO YOUR FANS FOR ONCE!
What other families should know
Too much violence
Too much sex
Too much swearing
Too much consumerism
Too much drinking/drugs/smoking
Teen, 14 years old Written bySweetCandy5 January 13, 2014

Classic middle school stuff

There is just a bit violence in one episode when someone released a poison gas and a witch locked another girl inside on purpose and it could have killed her. Also there is a lot of popularity, bullying and boyfriend stuff in it that not kids under the age of 10 or 11 would understand.
What other families should know
Too much sex
Teen, 17 years old Written bylovaajesus March 20, 2015

Can Nickelodeon shows get any worse?

My younger brother and sister watch a lot of Nick shows, even though most of them are terrible, but this one is by far the WORST! Not only is it a shameless rip-off of Wizards of Waverly Place (an equally unwatchable show that uses magic constantly, which I know might not bother some people, but I'm a Protestant Christian, so it bothers me), but Every Witch Way, like a lot of the Nick shows today is just boring, stupid crap. Whatever happened to decent Nick shows?!?!?!
What other families should know
Too much violence
Too much sex
Too much swearing
Too much consumerism
Too much drinking/drugs/smoking


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