It's a Brad, Brad World

Name: It's a Brad, Brad World
Item: It's a Brad, Brad World
Rating: 3
Author: Melissa Camacho

TV review by

Melissa Camacho, Common Sense Media

Common Sense says

age 15+

(i)

Former Rachel Zoe stylist goes out on his own; strong vocab.

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A lot or a little?

The parents' guide to what's in this TV show.

Positive Messages

The series shows some of the challenges that come with trying to build a career in the fashion styling business, but there's a big focus on dramatic personal relationships. The importance of having professional and personal supportive relationships is also highlighted.

Positive Role Models & Representations

Brad and Gary are in a supportive, loving relationship. References are made about Rachel Zoe's public accusations about Brad's business ethics, but the issue isn't really addressed.

Violence

Some mild arguing.

Sex

Some sexual innuendo, ranging from mild remarks about sexual attraction to crude remarks that include words like "p---y."

Language

Some strong language like "ass" and "crap," plus lots of bleeped vocab like "s--t" and "f--k."

Consumerism

High-end fashion labels (Prada, Givenchy, Ralph Lauren, Versace, etc.) are endlessly discussed, as are celebrities like Jessica Alba and Keri Hilson. Publications like US Weekly, Details, and Paper Magazine and online shopping sites like Gilt Groupe are featured. Apple computers, Skippy peanut butter, and other logos are sometimes visible but aren't prominently displayed. L.A. businesses and venues like Physique 57 are sometimes shown.

Drinking, Drugs & Smoking

Drinking (wine, champagne, cocktail) is visible over meals and at social functions.

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What parents need to know

Parents need to know that this fashion reality show spin-off has lots of strong language (the strongest is bleeped) and sexual innuendo (including some crude references). There are also lots of references to designers like Ralph Lauren, Versace, Prada, etc.; fashion and tabloid magazines; and online shopping resources like the Gilt Group. The star's relationship with his same-sex partner is also central to the show. Drinking (wine, champagne, cocktails) is visible over meals and during social functions. Brief references are made to conflicts between Goreski and Rachel Zoe, but this isn't discussed in detail.

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What's the story?

IT'S A BRAD BRAD WORLD is a reality show starring Brad Goreski, former co-star of The Rachel Zoe Project, as he launches his solo career. The former styling assistant is working hard to add to his short client list by building styling relationships with celebrities, magazines, and designers. But starting your own business is hard, especially when you don't have an office, a dependable personal assistant, or a large number of paying clients. Luckily, his life partner -- sitcom writer Gary Janetti -- offers him the emotional support he needs to keep going.

Is it any good?

The series offers a personal and voyeuristic look at the work that goes into building a name for yourself in fashion styling. It highlights how working in the fashion industry requires a business sense as much as it does a knowledge of designers and trends. It also underscores how someone who has years of experience in the business still has to work hard and take risks in order to be successful on his or her own.

Like most series of this kind, the show has its fair share of relationship conflict, as well as lots of promotional references. But unlike The Rachel Zoe Project, the series is more about building a business than promoting a fashion line. Goreski's colorful personality (and his outfits) make the show fun, too. If you're looking for some lighthearted fashionista drama, this show will probably fit the bill.

Talk to your kids about ...

Families can talk about the role of a fashion stylist in the media. When did fashion stylists start playing a major role in shaping celebrities' public image?
Do you think reality shows like this one dispel some of the myths about how glamorous these folks are in real life?