It's Worth What? TV Poster Image

It's Worth What?



Overblown game show misses the opportunity to educate.

What parents need to know

Positive messages

There's some attempt to spark interest in historical objects, but the show doesn't spend much time on the stories behind each item.

Positive role models

Not really applicable, although contestants are clearly in the game for money.

Not applicable

Low-level innuendo -- a contestant slaps the host on the butt, etc.


At least one instance of bleeped swearing ("s--t"), but no regular usage.


Brand names mentioned include Harley Davidson, etc.

Drinking, drugs, & smoking
Not applicable

Parents Need to Know

Parents need to know that they could watch this game show with older kids, but younger viewers might find the rules and format confusing and tiresome. In at least one episode, a contestant says the word "s--t" but it's bleeped. There are also some visible brand names as well as light sexual innuendo between contestants and the host.

Parents say

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What's the story?

Host Cedric the Entertainer walks contestants through a high-stakes guessing game in IT'S WORTH WHAT?, a hour-long game show that reveals the surprising value of unique objects -- from Roy Rogers' long-dead (and now stuffed) horse to hair plucked from the head of former President John F. Kennedy. In the end, players could win up to $1 million dollars for knowing which objects are the most expensive.

Is it any good?


It feels like Cedric the Entertainer is working overtime to make this overblown game show work, spouting the show's catch phrase -- "It's worth WHAAAAAAT?" -- more than a dozen times in the first episode alone. But even his unbridled enthusiasm can't make up for the series' shortcomings, or help viewers make much sense of the convoluted rules.

There's also a missed opportunity to educate viewers about the histories of the most interesting items, which would (pardon the pun) add some much-needed value.

Families can talk about...

  • Families can talk about the show's central theme -- value -- and how the marketplace determines an object's worth. What qualities propel an object into pricey territory? Is monetary value the only thing that matters?

  • Were you surprised about a particular item's value? How well do you think you'd do on the show?

  • Did the show spark your curiosity about a particular object or historical period? How might you go about learning more?

TV details

Premiere date:July 19, 2011
Cast:Cedric the Entertainer
Genre:Game Shows
TV rating:TV-PG

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Kid, 11 years old August 1, 2011


this show will give you information and educatiuon about its prize and the more answers you get your money will double
What other families should know
Great role models
Too much swearing
Too much consumerism
Teen, 14 years old Written byKINGBABE July 21, 2011

Its worth not watching

This is a really boring show. its all the same and has no objective! its stupid if u ask me
What other families should know
Too much swearing
Too much consumerism


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