This show is wonderful! I admit, he is preaching to the choir, but I feel strongly that we need more people like Jamie Oliver helping our school systems, and education parents on how to educate their children toward 'normal' eating habits! There is so much here, I am really pulling for Jamie to succeed. I'll be watching him closely to make sure he isn't in it solely for the money. However, if he succeeds, and becomes wildly rich in the process, HE DESERVES IT.
My 7 year old just loves this show, and that is a positive sign. The only thing I would caution parents about is the language. It's a shame Jamie can't tone it down, in light of the fact he is trying to reach children. This isn't going to corrupt your kids, but if you are sensitive to language and shelter your kids in this regard, they my be learning a few new choice words here. Too bad. Jamie- Tone it down!