Jersey Couture TV Poster Image

Jersey Couture



Solid messages shine through glitzy stereotypes.

What parents need to know

Positive messages

The main message is about the importance of family, working hard and having a passion for one's profession. There's also a subtle message that every woman can look "fabulous," no matter her body type ... as long as she finds the right dress. Some iffy messages about how to communicate and deal with conflict -- yelling is a primary method in this family.

Positive role models

Characters clearly work hard and put family first when it comes to their professional lives. Both sisters are college educated and intelligent, and aren't afraid to speak their minds. This can, however, result in arguments.


High-volume shouting matches between mothers and daughters, fathers and daughters, sisters and sisters, or brothers and sisters aren't uncommon. These happen with or without customers around.


Some overexposed cleavage, plus sexually charged terms like "boobs," "bootie," "hooker," "buns," "butt," etc.


Some bleeped swearing, albeit rare. Audible words include "damn," "crap," "pissy," and the abbreviation "FML," short for "f--k my life."


The Diane & Co. logo appears often, and most scenes are filmed inside the shop. Occasionally, high-end logos (like Mercedes) are visible.

Drinking, drugs, & smoking

The girls might have a glass of wine at the end of a long day, or have some celebratory champagne.

Parents Need to Know

Parents need to know that this reality series takes place inside Diane & Co., a family-run dress shop in New Jersey, and functions as a long-form commercial for the business as well as a not-so-subtle reinforcement of New Jersey stereotypes. Employees sometimes use sexually suggestive language when dressing customers, like "boobs" or "bootie pop," and have the tendency to ramp into verbal sparring when they're trying to express their feelings. Bleeped swearing isn't constant, but it does happen, and characters sometimes use borderline terms like "crap" and "pissy."

Kids say

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What's the story?

Women come in all ages, shapes, and sizes. But the common goal is getting gorgeous in JERSEY COUTURE, a reality series that centers on the day to day goings-on at Diane & Co., a "unique boutique" and dress shop in Freehold, N.J. The business is owned and operated by the Scali family -- matriarch Diane Scali, daughters Kimberly and Chrissy, son Anthony, and largely silent-partner pop Sal -- and caters to clients looking for special occasion gowns for weddings, bar mitzvahs, Sweet 16's and prom.

Is it any good?


There's a moment in Jersey Couture when shop owner Diane is convincing a customer that she looks "gooorgeous" in a dress. And it's really quite a moment, with Diane -- a self-proclaimed "boobologist" (that's someone who's good at making women's breasts look good) -- dancing around in jubilant gyration while she crows the words "Booty pop! ... Pop! Pop!" Her daughter Chrissy looks both bemused and embarrassed, but also thoroughly entertained. And we know right then and there that these women make good TV.

Were the Scalis chosen because they live in New Jersey? And because they're loud and brash with a taste for big hair, sequins, and heavy daytime make-up? In a reality TV climate that includes Jersey Shore and The Real Housewives of New Jersey, those assets were likely in their favor. But when it comes down to it, they're also extremely likeable. And we kind of hope they stick around.

Families can talk about...

  • Families can talk about the particular appeal of this family and their business. Why do you think they were chosen for their own reality show? Do they represent any popular stereotypes? Do their actions serve to shatter those stereotypes in any way, or do they merely reinforce them?

  • How does this show promote consumerism when it comes to formal wear? Will having a reality show benefit the business in any way? Is there any potential for the show to hurt business?

  • What messages is the show sending about the importance of family when it comes to running a successful business? What are the downsides to working with your mother, father, brother, and sisters as opposed to traditional co-workers? What are the advantages?

TV details

Cast:Chrissy Scali, Diane Scali, Kimberly Scali
Genre:Reality TV
TV rating:TV-14

This review of Jersey Couture was written by

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Learning ratings

  • Best: Really engaging; great learning approach.
  • Very Good: Engaging; good learning approach.
  • Good: Pretty engaging; good learning approach.
  • Fair: Somewhat engaging; OK learning approach.
  • Not for Learning: Not recommended for learning.
  • Not for Kids: Not age-appropriate for kids; not recommended for learning.

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Parent of a 17 year old Written byjrunshepherd007 August 31, 2010
What other families should know
Too much swearing
Great messages
Parent of a 9 and 15 year old Written byNana Vickie August 4, 2010

Love to watch with my Grand Daughters. 16 and 10

I love to watch this with I grand daughters 16 and 10. We think it great fun and learn about a family that works together. We also love the dresses! Thank you
What other families should know
Great messages
Great role models


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