My daughter loves this show, but I have my doubts about it. First of all, there are no good role models, really, Emma is not the brightest mind, and should be spending more time studying math than doing her hair. Luke tries to be cool, but his obsession over Jessie is somewhat inappropriate, (But then again there are 7 year old girls obsessing over boy bands with 18 year olds.) Zuri really gets on my nerves, as she tries to put a sassy comeback or saying into each sentence, and the only decent role model is Ravi, but he is depicted as a loner kid, who owns a pet lizard and has no friends. Also, the fact that the kids are rich makes it hard for the average American girl to relate. I also don't get why if they're millionaires, they go to a crappy looking public school. But that's probably only something a parent would notice. I don't like how their parents are never there, because it makes it kind of sad. They make the problems they encounter be solved WAY to easily, but you can only have a TV show so long. Honestly, this show isn't the best, but it might entertain a young tween.