Kimora: House of Fab

TV review by
Melissa Camacho, Common Sense Media
Kimora: House of Fab TV Poster Image
Business savvy and backroom arguments in fashion biz show.

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A lot or a little?

The parents' guide to what's in this TV show.

Positive Messages

The series highlights some of the day-to-day challenges of running a fashion-oriented online company and expanding a merchandise brand. The importance of appropriate professional behavior is discussed.

Positive Role Models & Representations

The cast is sometimes zany, but mostly exhibits professional behavior.


Disagreements are frequent, and there are some occasional heated arguments between team members. Occasionally Kimora loses her temper and yells at the staff.


The focus is on being "high-fashioned" and empowered vs. sexy. No nudity, but men are shown without shirts and women are sometimes visible in skimpy shorts, bikinis, and other revealing outfits.


Words like "bitch" and "pissed" frequently audible, while curses like "f--k" are bleeped.


The series is a promotional vehicle for the e-commerce company JustFab; the company's webpages and products are featured. BabyPhat is referenced, and promoting specific fashion brands like Jessica Paster are often major show themes.

Drinking, Drugs & Smoking

Wine, cocktails, and champagne are consumed during social functions.

What parents need to know

Parents need to know that Kimora: House of Fab prominently features a fashion e-business and some of the brands it sells while capitalizing on the reputation of model and businesswoman Kimora Lee Simmons. The show contains some iffy language and social drinking. Models sometimes appear in skimpy clothing (but no nudity visible).

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What's the story?

KIMORA: HOUSE OF FAB is a docuseries that follows Kimora Lee Simmons as she works to take a member-driven online fashion business and make it an international high-fashion success. After being brought on by co-CEOs Adam Goldenberg and Don Ressler to be the president and creative director of the e-business JustFab, Kimora must work with and rely on her creative team, including senior marketing manager Lianca Lyons, art director Alyson Wilson, director of merchandise Lesley Holmes, and Johnny Anastasio, the senior graphic designer, to make the brand a household name. Also working hard to build and promote JustFab is senior VP of marketing Sandra Diaz, and Kimberly Tobman, the VP of public relations, who must reach out to Hollywood celebs and other big names to help ensure their success. From promotional parties to fashion shoots, things can get a little stressful -- especially when big personalities clash. But despite her wacky personality, Kimora knows that there's a lot at stake, and along with the CEOs, keeps a close eye on the team to make sure everything is going smoothly.

Is it any good?

Unlike Kimora's hit series Kimora: Life in the Fab Lane, the show moves away from her personal life and focuses on some of the behind-the-scenes work she is putting into making JustFab a fashion empire. But while viewers get some insight into her fashion business savvy, most of the show is centered on how the staff deals with each other, as well as the different ways they problem solve when things go wrong.

There are some humorous moments in the show, as well as some fun outtakes. Adding to this is the fact that the cast and crew are not pretending that the cameras aren't following them as they go about their work. But outside of this, the overall series features enough colorful office drama to make it interesting. It will certainly appeal to Kimora Lee Simmons fans, and may get the attention of those who are interested in fashion.

Talk to your kids about ...

  • Families can talk about the work that goes into building a fashion brand. How do people decide what is fashionable and what isn't? Who decides this? What other skills, besides having a good sense of fashion, do you need to have to make a fashion business successful?

  • Did you know that reality shows are, in part, designed to market goods and services to viewers? How can folks enjoy watching these shows without feeling compelled to want and/or buy the things they feature? What are some of the other ways that advertisers use entertainment media for promotional purposes?

TV details

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