Parents' Guide to

Launch My Line

By Kari Croop, Common Sense Media Reviewer

age 14+

Fashion-oriented reality show drowns in too many details.

TV Bravo Reality TV 2009
Launch My Line Poster Image

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Bravo is clearly trying to fill the void left when Project Runway moved to the Lifetime network, but the overly embellished Launch My Line is hardly an elegant solution. For one thing, there way too many rules and contrivances -- from the fact that the professionals assisting the would-be designers can make key suggestions but can't do any of the actual designing, to the complex caveats concerning the "Trim Closet," which can only be accessed for 10 minutes a day by the designers (and never by the professionals), who can only take out two yards of material at a time. Overloaded viewers are left wondering when Tim Gunn is going to march in and suggest that the producers do a little editing.

The lookalike hosts of the DSQUARED2 line don't do much to sort out the confusion, and their personaities seem ill-equipped to carry the show as far as Bravo would probably like it to go. That doesn't mean that it won't attract fashion-loving viewers, but it isn't likely to keep their attention for very long. Maybe the show's creators forgot that, when it comes to fashion at least, some of the best designs are the simplest.

TV Details

  • Premiere date: December 2, 2009
  • Network: Bravo
  • Genre: Reality TV
  • TV rating: TV-14
  • Last updated: October 13, 2022

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