Parents' Guide to


By Marina Gordon, Common Sense Media Reviewer

age 13+

How FOMO, fear, and Facebook helped fuel a pyramid scheme.

LuLaRich Poster Image

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For every viewer who wonders "How could these women have been taken in by LuLaRoe?" there will be a stay-a-home mom who says "I get it." LuLaRich is as much an indictment of the precarious financial state of so many families in the U.S. and the lure of quick-money capitalism as the company that took advantage of them. LuLaRich documentarians Jenner Furst and Julia Willoughby Nason showed in their Hulu documentary about the comically overhyped Fyre music festival, Fyre Fraud, that people with too much money can fall prey to FOMO. This story is more complicated and touched tens of thousands of "retailers" who wanted to be home with the kids and bring in some income. If your friends on Facebook appear to be showing how to "have it all" selling LuLaRoe, how do you say no?

It's a sign of either their arrogance or their naivete that DeAnne and Mark Stidham sat down with the documentary crew for six hours to describe the LuLaRoe's origin and rapid rise. They seem sunny and enthusiastic -- it's easy to see how consultants fell for them. In contrast are depositions from a State of Washington pyramid scheme lawsuit in 2019 (LuLaRoe settled for $4.8 million in February 2021) and other behind-the-scenes footage that show how leaders and retailers were gaslit and bullied. Regardless, LuLaRoe does still live on, and who knows, there may be renewed demand for their "buttery soft" leggings.

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