A Lot or a Little?
What you will—and won't—find in this TV show.
Sexy dancing; arrogant, sexual attitudes are played up for the camera.
Sex, Romance & Nudity
Some sexually driven themes and dancing, scantily clad women, kissing.
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Questionable language is often bleeped for music videos.
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Products & Purchases
Each featured video is from a new album; there is some cross-promotion when the song is featured in a new movie.
Parents Need to Know
Parents need to know that while the music videos featured in this series can be technically interesting, their artistic appeal is often overshadowed by blatant sexual themes (and lots of wardrobe changes). Videos have included a girl washing a car in a bikini, other skimpy outfits, kissing, and multiple women in bed together. The show's driving purpose is to get the featured songs an immediate audience, as well as commercial notoriety.
Is It Any Good?
From the number of busy people seen in the background, it's clear that making a video requires a great deal of work in a short amount of time (usually 2-3 days). But the series' enthusiasm for the technical side of video-making is limited to the occasional glimpse of a green screen scene being filmed, or a shot of the singer perfecting his or her lip-synching technique for the camera. By comparison, a much larger portion of each show is spent watching the artist come out of his or her trailer in a new 'do and robe before heading off to shoot another scene. The featured videos' themes vary, but they're often punctuated by sexuality, iffy wardrobe choices, mature lyrics, and provocative dancing. Often, the videos' storylines are unrelated to the song's lyrics -- in fact, some lyrics are so vague that the video's visuals ultimately determine what the song is about.
The program is rooted in making the featured song a commercial success on many levels. It's no accident that the artists who showcase their new releases on this show quickly become MTV darlings, with their videos regularly reaching the top 10 on TRL (Total Request Live). Additionally, if the song is highlighted in a new movie -- and/or the singer is also appearing in the movie (for example, Beyoncé in The Pink Panther) -- the music video (and hence, this series) can serve as cross-promotion for the film.
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