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Nailed It!

TV review by
Marty Brown, Common Sense Media
Nailed It! TV Poster Image
Food fails are hilarious in this comedic competition.
Popular with kids

Parents say

age 11+
Based on 16 reviews

Kids say

age 10+
Based on 27 reviews

A lot or a little?

The parents' guide to what's in this TV show.

Positive Messages

There's not a lot of time on the show to actually get to know people, but there's something to be said for the perseverance and positive attitude contestants show while making desserts that are clearly above their skill level.

Positive Role Models & Representations

A lot of the contestants are trying to become better bakers for the important people in their life: their friends and families.


There's a cake that depicts a man being eaten by a shark, but that's the closest the show comes to violence.


Occasional sexual innuendo and jokes.


Mild profanity. For example, Nicole Byer thinks an emoji cake "may be peeing."


There's a sponsored prize in each episode.

Drinking, Drugs & Smoking

There's a lot of recreational drinking, and some jokes about alcoholism. 

What parents need to know

Parents need to know that Nailed It! is a comedy baking show that challenges home cooks to re-create professionally made novelty desserts, with hilariously disastrous results. Everyone is pretty much set up to fail, but they all seem in on the joke, so it just feels like hanging out with a bunch of terrible cooks in the kitchen while the host, Nicole Byer, heckles them.

User Reviews

  • Parents say
  • Kids say
Adult Written byMysteriousForce July 9, 2018

Sexual Harassment

Honestly I am finding it harder and harder to watch as Nicole sexually harasses almost every man who comes into contact with the show. I know I would be made ex... Continue reading
Adult Written byDelores U. March 19, 2018


My teenagers loved Nailed It, a show about baking fails, but the grownups in the room weren't feeling the love. Nicole Byer's constant yelling isn... Continue reading
Teen, 14 years old Written bylinh_joan July 6, 2018
Teen, 13 years old Written byrsattler20 December 22, 2018

Should have a kids version

I think there should be a kids version of Nailed It

What's the story?

In NAILED IT!, host Nicole Byer invites three home cooks to compete for $10,000 by trying to replicate professionally made novelty desserts. There are two rounds of cooking, where the contestants are heckled and sometimes even helped by Byer, her co-host Jacques Torres, and a rotating group of guest judges. The home cooks rarely, if ever, succeed in creating a masterpiece, but that's the whole point.

Is it any good?

Even though this series sets up the contestants to fail, and even though you know it's coming from a mile away, the disasters produced are still hilarious. Everyone has a sense of humor about themselves and their cooking, so while the chefs are constantly being heckled by the host and judges, there are no hurt feelings, and they also celebrate the chefs (infrequent) successes.

Importantly, not all of the humor in Nailed It! comes at the expense of the chefs. There are plenty of other gimmicks built in to the show to keep it from becoming too much about failure. The winner of the first round has to wear a ridiculous hat, for example, or the chefs can press a button to have Byer come over to annoy their rivals for three minutes -- and sometimes the joy simply comes from Byer and the judges trying to figure out how to eat the dessert disasters. 

Talk to your kids about ...

  • Families can talk about why the desserts don't always turn out the way the chefs expect on Nailed It!. A lot of the time it's as simple as "they didn't read the instructions" -- have you ever had a cooking experiment go wrong? 

  • Families can talk about why people love to bake and cook. None of the contestants are consistently good cooks, but they all clearly love baking. Why do they love baking when their desserts don't always turn out well? What's important to them about being in the kitchen?

TV details

Themes & Topics

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For kids who love cooking shows

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