My kids both love this show -- hooray! My three-year-old daughter and five-year-old son watch this show together and have fun coming up with their own pup adventures. There are no lessons here about phonics, math, culture, etc., but my kids do pick up positive messages about bravery, teamwork, and community roles. I know they think of the pups in certain situations when they need to work hard, try new things, or find courage. I often hear them humming the theme song under their breaths when they're riding their bikes. :o) I love that this show includes a character (Skye!) who is both "girly" and highly adventurous. My young daughter would love to watch princesses all day long, but Skye is a character she can love who inspires my daughter to get out and do things! I just wish there were more female characters on this show. They added Everest recently, but still, two out of seven is not a great percentage. My son is in kindergarten and considers himself too cool for things he loved in preschool, but Paw Patrol is an exception. It's a hot franchise in his kindergarten classroom! I love this. While Paw Patrol isn't the most educational show on the air, it's gentle, nonviolent, sweet, and yet still very appealing even to "big kids" like my son. Now that I think of it, I love this show in part because it distracts my daughter from princesses and my son from Star Wars/superheroes! This is a show that lets little kids be little, entertaining them and providing great inspiration for imaginative, cooperative play. We have two of the little Paw Patrol toys, but I haven't taken my kids to see all the available stuff at the toy store -- be wary, there's a lot of merchandise out there.