TV review by
Melissa Camacho, Common Sense Media
Sold! TV Poster Image
Entertaining Missouri auctioneers sell, sell, sell.

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A lot or a little?

The parents' guide to what's in this TV show.

Positive Messages

The series shows how auction houses run and make a profit, as well as the techniques used by auctioneers to get people to buy. Occasionally stereotypical comments are made to motivate bidding.

Positive Role Models & Representations

Bryant is a likable person who wants to make his clients happy.


One of his auctions is solely dedicated to the sale of guns of all kinds. One episode features folks shooting buckets, pumpkins, and other items with sniper rifles. Explanations are given about how they work, how well they kill, etc. for selling purposes.


Occasional salty words like "crap" are audible; rare curse words (like "s--t") are bleeped.


The series is promotional vehicle for Bryant Auction. Brands for items being sold at auction are briefly mentioned, but logos are not.

Drinking, Drugs & Smoking

What parents need to know

Parents need to know that Sold!, which follows an auction house owner in Missouri, is pretty mild, with the occasional curse word ("crap," bleeped "s--t") as one of few concerns. Some episodes focus on guns, with some information about how they work and how well they achieve their goal. Occasionally, auctioneers make stereotypical comments to entertain buyers.

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What's the story?

SOLD! is a reality series featuring master auctioneer Rick Bryant putting on some of the biggest auctions in Missouri. Each week he and his colorful team, including Jerry Brown and John Wight, travel around the countryside looking in attics, basements, and closets for things like leather toilet seats, Civil War muskets, and other unique items that people would be interested in buying. While part of the fun is haggling with folks over these sellable treasures, the real excitement comes from running his auctions, where he and his crew entertain crowds while getting them to bid on the items that Bryant has collected. He also uses these opportunities to sell items consigned to him in order to collect commissions. Throughout each episode, Bryant and collectible experts briefly offer bits of information about some of the historic items they come across, and how these items are priced for sale.

Is it any good?

Sold! offers some limited information about the historic items featured, as well as how these items are valued and priced for auction. But the entertainment comes when Bryant uses his top-notch selling skills to make all sorts of merchandise seem exciting during auction. The unique ways his crew tries to motivate bidders sometimes makes for some funny moments, too.

Bryant's likable personality, combined with his superb selling skills, make him surprisingly interesting to listen to. But ultimately, this series is about making a profit, and less about the items they are selling.

Talk to your kids about ...

  • Families can talk about auctions. Why do auctioneers talk so quickly when trying to motivate people to bid for items? Why do people sell their possessions at auctions? What does Bryant stand to gain or lose by appearing on this show?

  • Should stereotypes ever be used to entertain? Why or why not?

TV details

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