I've watched Sponge Bob several times and each time I'm more and more convinced that this cartoon is not something I want my child to watch, to emulate or to support by buying Sponge Bob merchandise.
The characters in the cartoon are mean, gruff, rude and thoughtless. I hear so many people say, "But it's so funny!" Ok, for argument's sake, let's say this cartoon is funny. It's STILL a mean, gruff, rude and thoughtless cartoon, albeit it's arguably funny. There is so little moral fibre in this cartoon so, in my eyes, there is nothing redeeming about sponge bob and his cranky friends. This show is marketed at the 3-11 year old market. It is definitely not for kids under 8. I used to teach kindergarten and I know that children absolutely act out behaviors modeled to them by cartoons. They absolutely do. This show is not what I want my kiddos acting out.