The Celebrity Apprentice TV Poster Image

The Celebrity Apprentice



Trump's latest mixes celebs, charity, and extra iffy stuff.

What parents need to know

Positive messages

The positive messages about giving back to the community are matched with the competitiveness and catfighting that the franchise endorses.

Positive role models

While the celebs are earning money for their favorite charities, a few clearly have ulterior motives for appearing on the show. Some display some catty behavior.


Arguing is frequent, both in and outside the boardroom. Occasionally a cast member will express a desire to punch someone (but s/he doesn't act on it).


Contains some strong sexual innuendo, including references to foreplay and ejaculation. Terms like “man whore” are also used. Trump Sr. makes sexist references about one cast member’s backside.


Contains lots of strong language. Words like “ass,” “crap,” “piss,” and “bitch” are audible. Stronger curses like “Goddamn,” "s--t,” and “f--k” are bleeped with mouths blurred.


Logos for Snapple, Apple, Mercedes-Benz, and other show sponsors are clearly visible.

Drinking, drugs, & smoking

Consumption of beer, wine, champagne, and cocktails visible.

Parents Need to Know

Parents need to know that this version of Donald Trump's famous reality show -- which features celebrities competing for cash to donate to their favorite charitable organizations -- contains more iffy content than its predecessor. While it sends positive messages about giving back to the community, it also contains the typical arguing and catty behavior one has come to expect from this business-oriented reality franchise. The show pushes the envelope with its salty language (“ass,” “piss,” “crap,” and “bitch”; curses like “f--k,” “s--t,” and "Goddamn“ are bleeped with mouths blurred), and contains some strong sexual innuendo, including sexist comments, and strong references to sexual activity. The third season of the series also highlights some of the controversy surrounding a major political figure. Brand logos for show sponsors like Apple computers, Mercedes-Benz, and Snapple beverages are prominent.

What's the story?

THE CELEBRITY APPRENTICE, the latest version of The Apprentice franchise, pits celebrities against each other for a good cause. Each week the group of actors, models, musicians, comedians, athletes, and even a shamed politician, competes as two teams in a variety of business challenges to raise money and awareness for their favorite charity. Executive members of the Trump Organization, including Trump’s children, Don Jr. and Ivanka, monitor their progress. The team that earns the most money at the end of each contest wins a cash donation to an aid organization. As expected, The Donald fires members of the losing group. The winning celebrity not only wins the title, but an additional $250,000 bonus for his or her chosen charity, and the satisfaction of knowing that they’ve helped people in need.

Is it any good?


The franchise’s now-familiar formula takes on a colorful twist thanks to the personalities of people like Gene Simmons, Joan Rivers, Sharon Osbourne, and Bret Michaels. The ensembles of Type-A personalities usually leads to lots of arguing and catty behavior both in and out of the boardroom. However, because the contestants are competing for charity rather than for a high-profile job, the overall series is slightly less cutthroat than its predecessor, though it makes up for it with more foul language and sexy content than ever before.

Some of the scenes are clearly staged, and some the celebs, including impeached Illinois governor Rod Blagojevich, are making the most of the publicity they are receiving for their participation. The presence of Trump’s kids, while offering a glimpse into their family relationship, also seems a little nepotistic. But if you look past all the reality drama, you will see some very passionate efforts to give back to the community.

Families can talk about...

  • Families can talk about how much of what they see in this show is real. Given that the contestants are celebrities, how much of what you see is staged? Do you think a lot of planning goes into what celebs are going to say (or not say) while the cameras are rolling?

  • Do you have a favorite charity? What kinds of things have you done to support it? Can you think of creative ways to raise awareness about its cause, or to raise money for its efforts?

TV details

Premiere date:January 3, 2008
Cast:Donald Trump, Donald Trump, Jr., Ivanka Trump
Genre:Reality TV
TV rating:TV-PG
Available on:Streaming

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What parents and kids say

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Adult Written byLowe's man March 27, 2014

more of the same and then some

Although I have never seen this show and am probably not the right person to review it, nevertheless I am because we need to raise questions about Donald Trump's racial views. (For more about that please read my review of THE APPRENTICE). The sexist comments you claim this show has should also be a reason to think twice before letting children watch it.
Kid, 9 years old June 22, 2012

Best show ever!!!

I love the show. But the base is mainly on consumerism and all the challenges are for big name brands and companies. The charitable message is very strong. There are bad role-models on the show though ( House wives Ext.) and there is sexual and just plain out cruel language. But otherwise I love the show and I will keep on watching it as it keeps airing.
What other families should know
Great messages
Too much sex
Too much swearing
Too much consumerism
Too much drinking/drugs/smoking
Teen, 13 years old Written bysourcecoderocks September 18, 2011

Love it!

I love this show!! (Ilike the non-celeb version as well) it teaches you how to make and manage money, and the celeb version encourages giving to charities.
What other families should know
Great messages
Too much swearing
Too much consumerism


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