My Daughter fell in love with the wiggles music and is hooked on their shows. Shes learning colors, rules about crossing the street, about good food to eat, got up and danced rather than sat thru a show or video. It was entertainment with education scattered throughout but not the typical abc's, things like hygiene, dealing with fear, etc. Yes they have become very commercial with products but its your choice what you buy. It is a great stage for her. She would run thru the house when she heard their music come on. I took her to see the wiggles perform live, and I could barely keep her in her seat. She got so excited to see them.