Toned Up TV Poster Image

Toned Up

Fitness duo promotes their biz, plus lots of other brands.

What parents need to know

Positive messages

The main duo works hard at building their business and values their friendship.

Positive role models

Katrina and Karena are close friends and good co-workers. They come across as ditzy, but are smart about using social media to promote themselves.

Not applicable

Some sexual innuendo. Lots of bikinis and skimpy clothes; partial butt cheeks are visible. One person is shown peeing in the sand (no nudity visible).


Words like "ass" and "bitch" audible.


The series is a promotional tool for the Tone It Up company and its products, like Perfect Fit protein powder, smoothies, videos, diet plans, and other items. Other fitness-themed logos like Shape Magazine, Oakley, and Equinox gyms are shown. Southwest Airlines jets and Apple iPhones visible.

Drinking, drugs, & smoking

Folks drink lots of wine, cocktails, and other alcoholic beverages when not working out.

Parents Need to Know

Parents need to know that the reality series Toned Up serves as a promotional vehicle for a popular web-based health and fitness company, Tone It Up. The brand logo, their products, and other fitness-themed products, publications, and services are also visible and frequently discussed. There's lots of images of the female CEOs in skimpy bikinis and exercise wear (partial buttocks visible), some innuendo, occasionally iffy vocab, and some drinking during private moments and social events. There are constant references to social media platforms like Facebook, Twitter, and YouTube, too. Fitness-loving teens may be drawn to it, but it's not really meant for younger kids.

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What's the story?

TONED UP is a reality series that stars best friends, roommates, and fitness trainers Katrina Hodgson and Karena Dawn as they continue to build their health and fitness brand. The successful CEOs of Tone It Up fitness company don't have business degrees, but have managed to build their multimillion dollar brand by using social media platforms like YouTube, Facebook, and Twitter to post beach-themed exercise videos, promote their events, and sell their products. Their ideas are a little wacky at times, but luckily they've got co-CEO and Katrina's fiance Brian, her brother Stephen, and their director of operations, Brian Leckrone, to keep them grounded enough to run the company at a profit.

Is it any good?


From shooting videos in Hawaii to staging promotional boot camp workouts on the beaches of Southern California, the series offers a behind-the-scenes look at what goes into maintaining and expanding Tone It Up, which relies on its website and social media platforms to promote and sell its yoga-inspired exercise regime and diet products.

The show's focus is also on the close relationship between the women, whose entrepreneurial spirit is sometimes overshadowed by their sometimes-ditzy behavior. Some of their habits (like meowing at one another) only adds to the silliness. But if you look past this, what you will find are two women who intelligently combine their passion for fitness with their knowledge of today's digital media habits to start an exercise business.

Families can talk about...

  • Families can talk about the way reality shows can be used to market goods and services. What are some of the different ways they are able to advertise products?

  • How has digital media changed the way people do business? Are online resources and social networking becoming the primary way for people to create new opportunities and make them profitable? What are some of the dos and don'ts you should remember if you choose to do the same?

TV details

Premiere date:January 2, 2014
Cast:Karena Dawn, Katrina Hodgson
Genre:Reality TV
Topics:Sports and martial arts
TV rating:NR
Available on:Streaming

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