A Lot or a Little?
What you will—and won't—find in this TV show.
The main duo works hard at building their business and values their friendship.
Positive Role Models
Katrina and Karena are close friends and good co-workers. They come across as ditzy, but are smart about using social media to promote themselves.
Sex, Romance & Nudity
Some sexual innuendo. Lots of bikinis and skimpy clothes; partial butt cheeks are visible. One person is shown peeing in the sand (no nudity visible).
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Words like "ass" and "bitch" audible.
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Products & Purchases
The series is a promotional tool for the Tone It Up company and its products, like Perfect Fit protein powder, smoothies, videos, diet plans, and other items. Other fitness-themed logos like Shape Magazine, Oakley, and Equinox gyms are shown. Southwest Airlines jets and Apple iPhones visible.
Drinking, Drugs & Smoking
Folks drink lots of wine, cocktails, and other alcoholic beverages when not working out.
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Parents Need to Know
Parents need to know that the reality series Toned Up serves as a promotional vehicle for a popular web-based health and fitness company, Tone It Up. The brand logo, their products, and other fitness-themed products, publications, and services are also visible and frequently discussed. There's lots of images of the female CEOs in skimpy bikinis and exercise wear (partial buttocks visible), some innuendo, occasionally iffy vocab, and some drinking during private moments and social events. There are constant references to social media platforms like Facebook, Twitter, and YouTube, too. Fitness-loving teens may be drawn to it, but it's not really meant for younger kids.
Is It Any Good?
From shooting videos in Hawaii to staging promotional boot camp workouts on the beaches of Southern California, the series offers a behind-the-scenes look at what goes into maintaining and expanding Tone It Up, which relies on its website and social media platforms to promote and sell its yoga-inspired exercise regime and diet products.
The show's focus is also on the close relationship between the women, whose entrepreneurial spirit is sometimes overshadowed by their sometimes-ditzy behavior. Some of their habits (like meowing at one another) only adds to the silliness. But if you look past this, what you will find are two women who intelligently combine their passion for fitness with their knowledge of today's digital media habits to start an exercise business.
Did we miss something on diversity?
Research shows a connection between kids' healthy self-esteem and positive portrayals in media. That's why we've added a new "Diverse Representations" section to our reviews that will be rolling out on an ongoing basis. You can help us help kids by suggesting a diversity update.