I really really like this show. And honestly, it's a show about the Vikings, who are notorious for being gruesome. I am not a squeamish person, at all, so honestly I haven't even cringed at the blood. Did you honestly think this was going to be a family show? The "disrespect" towards other cultures is an accurate depiction of Vikings' relationships with other civilizations. There are constant hints at the imminent conversion to Christianity this culture faced. The monk was interrogated by a Viking priest, where he is asked three times to deny his faith. Now even the least educated in the Christian faith will understand the symbolism there. I think the amount of sex and violence is accurate to what the Viking society was actually like, and being historically accurate is the point of this show isn't it?