Smart site dissects sexism in the media.

What parents need to know

Positive messages

The site empowers girls and women to think critically about the media, focusing on developing self-esteem and battling body image issues. Visitors can read up about the issues and learn how to take action.


The site critiques ads that depict violence against women, especially sexualized violence. Some blog posts and resources deal with rape and abuse.


The site critiques "sexy" ads from magazines and TV.


The blog's comments don't seem to be moderated, but most users keep it clean. There's an occasional "damn" or "ass." One critique discusses the use of "balls" in ad copy.


The site is nonprofit and contains no advertising (aside from the content it's critiquing). There's a store where you can buy t-shirts and other merchandise related to the site's content.

Drinking, drugs, & smoking

Alcohol ads are among the content critiqued.

Parents Need to Know

Parents need to know that About-Face.org is a nonprofit site that calls out sexism and stereotyping in the media and encourages teen girls (and adults) to think critically about ads. That means that it shows some "sexy" ads, but they're accompanied by thoughtful analysis that discusses how they may be problematic. Some of the content is in on target for preteens (such as body image issues), while some blog posts and resources are more appropriate for teens and up.

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As the online arm of a San Francisco-based nonprofit organization, ABOUT-FACE.ORG zooms in on sexist advertising and other media content, offering up its own staff's critiques and giving readers an opportunity to weigh in. The "Gallery of Offenders" is a good place to start, singling out ads and other media clips that sexualize young girls, objectify women, or reinforce stereotypes, and then proposing some "questions to consider" to get the discussion going. The site also offers extensive research and helpful resources for students, activists, parents, or anyone else who's interested in learning more about the issues.

Families can talk about...

  • Families can talk about body image issues. What role does the media play in determining how girls and women view their bodies? How do teens on television look compared to real teens at your school or in your community?

  • Families can talk about how gender and racial stereotypes are often perpetuated in the media. What are some common stereotypes? Can you think of any TV shows or movies that fight against these stereotypes?

Website details

Genre:Civic Engagement
Pricing structure:Free

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What parents and kids say

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Teen, 15 years old Written bylali123 January 1, 2012


just visited the site. helps people become more media-literate.
What other families should know
Educational value
Great messages


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