Parents' Guide to


By Susan Yudt, Common Sense Media Reviewer

age 7+

Enjoy the cool games; hide the credit cards.

AmericanGirl Poster Image

A Lot or a Little?

What you will—and won't—find in this website.

Community Reviews

age 5+

Based on 11 parent reviews

age 2+

Not American made.

Thought I was getting an AMERICAN doll not a made in China doll very disappointed. Not sure why there so expensive when target and Walmart China made dolls are 5 times cheaper.
age 5+

Terrible Customer Service

Don’t expect any customer appreciation from this crew. I spent over $800 this year at this company but I couldn’t get a $10 concession from them. “So sorry. It is not our policy to extend that benefit to you.” Despite all the high minded blather that they infuse into their merchandising, their response to me was mechanical, rigid and cheap. I am finished with this company and their phony righteousness .

Privacy Rating Warning

  • Unclear whether personal information is sold or rented to third parties.
  • Personal information is shared for third-party marketing.
  • Personalised advertising is displayed.
  • Unclear whether data are collected by third-parties for their own purposes.
  • Unclear whether this product uses a user's information to track and target advertisements on other third-party websites or services.
  • Unclear whether this product creates and uses data profiles for personalised advertisements.

Is It Any Good?

Our review:
Parents say (11 ):
Kids say (32 ):

American Girl encourages girls "to stand tall, reach high, and dream big." Not to mention "shop hard" -- four of the five main sections of AMERICANGIRL.COM are dedicated to pushing product. Fortunately, the "Fun for Girls" section -- a collection of beautifully illustrated games, puzzles, and other interactive features -- saves the site from being an endless marketing loop.

Website Details

  • Genre: Brand Sites
  • Pricing structure: Free
  • Last updated: November 4, 2015

Did we miss something on diversity?

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