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A Lot or a Little?
What you will—and won't—find in this website.
The mission behind the Anamalz brand is to create eco-friendly toys that are safe for kids and encourage creative, open-ended play. The Web site promotes this idea with simple games.
Products & Purchases
You need to buy a wooden Anamalz toy in order to access the Web site's features. There is also a page on the site where you can explore the product line and accompanying music CD.
Parents Need to Know
Parents need to know that this is a progressive brand of toys with noble ideals. The toy figures are made of organic maple, not plastic, use safe paint, and are designed to encourage imaginative open play. The company also donates a portion of profits to wildlife conservation organizations. As the recipient of the 2008 Australian International Design Award, no two of these toys are alike. The Web site is also simplistic and encourages a limited amount of screen-time for young kids, rather than being designed to draw kids into hours of online play. The site is more of a launching pad for real-life play, with tidbits of animation and games, but nothing too involved. Although it originates from Australia, most concepts will translate to US users.
Is It Any Good?
ANAMALZ is not the type of Web site that will keep kids occupied for hours on end. And it doesn't want to be. Socially and ecologically-conscious, the site focuses on introducing users to its cast of wooden animal characters and providing some quick entertainment in the process. Although you won't find too many things to do on the site, what it does do, it does extremely well. The music, supplied by Australian singer Beau Young, is sweet and soulful and is a highlight of the site. The magically realistic animation segments let the personality of the figure shine through, with activities designed for the youngest newbie computer user.
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