Website review by
Ellen Dendy, Common Sense Media
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Retailer's charity site means well, but offerings are thin.

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Positive Messages

The site's mission is to give kids the power to make positive changes and to give them a forum where they can discuss various topics from politics to music.  


The site is part of retailer Best Buy's Web site. There are links to Best Buy and other external sites, but there is no product advertising.

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What parents need to know

Parents need to know that this site from retail giant Best Buy is a place where teens earn points that they can later give to Best Buy's featured charities. In other words, teens get power over Best Buy's charitable donations. There are also contests and information on scholarships. Overall, this site is clean with no inappropriate content but there aren't very many games and activities and teens may lose interest in a site meant to keep them coming back for points. Best Buy states that the site is only for teens ages 13-18.

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Is it any good?

One of the site's biggest draws for teens is pop diva Taylor Swift -- at15 is the Official Charity Partner of the pop diva's current tour. The site's intent is admirable and there are no ads for Best Buy’s products, but there may not be enough content to keep teens interested. And, while there is no inappropriate content in the main site sections, it's unclear as to whether there are forum moderators. If not, teens should at least be able to flag inappropriate posts. Currently, this site will appeal most to fans of Taylor Swift, and one can assume that once Taylor's world tour is over, another artist will take her place as at15's official charity partner.

Online interaction: There are forums where teens can express their viewpoints on a range oftopics, however there is no information about whether there are forummoderators, and there is no way for teens to flag inappropriate posts.

Talk to your kids about ...

  • Discuss whether they think this site is an effective way to get teens involved in charitable work and community improvement efforts.

  • What types of content and activities would you add to this site to entice teens to keep coming back?

  • What do you think about the partnership between BestBuy (which runs the site) and the site's Official Charity Partners, like pop artists like Taylor Swift?

Website details

  • Genre: Civic Engagement
  • Pricing structure: Free
  • Last updated: November 11, 2020

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