Website review by
Susan Yudt, Common Sense Media
BarbieGirls Website Poster Image

Product no longer available

Safe virtual world is still about buying stuff.

Parents say

age 9+
Based on 12 reviews

Kids say

age 9+
Based on 144 reviews

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A lot or a little?

The parents' guide to what's in this website.

Positive Messages

The site promotes fashion, shopping, the color pink, and other stereotypical girl pursuits. In contrast to some other girl-oriented sites, it doesn't offer any empowering messages that would lead girls to value themselves outside of the world of beauty and fashion -- i.e., anything that requires brain power. The avatars come in one body shape: thin.

Violence & Scariness
Sexy Stuff

Chat is filtered.


Girls who pay for a VIP membership or purchase a Barbie Girl MP3 player get access to extra features. There are no ads for products other than Barbie herself.

Drinking, Drugs & Smoking

What parents need to know

Parents need to know that Mattel has gone to great lengths to make this girl-centric world a safe place to be. Chat is scripted or filtered, blocking profanity and the exchange of personal information. Girls are encouraged to embrace all things Barbie, and the site's focus is squarely on beauty, fashion, and shopping. The site often prompts girls to upgrade to a premium membership.

User Reviews

  • Parents say
  • Kids say
Adult Written bymusicluver101 December 26, 2010

Sex issue

Barbie may seem like a safe website for little girls to chat,but it isn't! I agree with the previous person that innocent words put together are... Continue reading
Parent of a 9-year-old Written bypopingkimani December 11, 2010

boaring website

OMG THIS is the worst website my child has ever been day i wanted to see what barbie girls .com was all about .I was just being concern and i found out... Continue reading
Kid, 9 years old April 28, 2014

Best sites for kids. and are good sites for kids 9-14.
Teen, 14 years old Written byelice10 December 15, 2013


my family best

Is it any good?

Popular tween destination BARBIEGIRLS is decked out with the standard virtual world features -- including chatting, shopping, and furnishing a room -- all done up in pink. Activities range from arcade-style games to more creative endeavors, like designing and selling a clothing line. Although it’s nicely designed and easy to navigate, there’s not much that’s unique about this world, other than its connection to the eponymous doll. Many of the more interactive features are restricted to users who’ve upgraded to a VIP membership or purchased a special MP3 player. On the plus side, the site offers several chat options and a special companion site for parents.

Online interaction: Girls can "friend' each other and chat (scripted or filtered only).

Talk to your kids about ...

  • Families can talk about whether Barbie -- and the Barbie-like avatars on this site -- reflect what girls really look like, and how narrow ideals of beauty can affect girls' body image. Families can also discuss the importance -- or lack thereof -- of being trendy and always having a new outfit to show off. When does fashion cross the line from expressing yourself to following the flock?

Website details

  • Genre: Virtual Worlds
  • Pricing structure: Free
  • Last updated: November 15, 2019

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