BarbieGirls Website Poster Image


Safe virtual world is still about buying stuff.

What parents need to know

Positive messages

The site promotes fashion, shopping, the color pink, and other stereotypical girl pursuits. In contrast to some other girl-oriented sites, it doesn't offer any empowering messages that would lead girls to value themselves outside of the world of beauty and fashion -- i.e., anything that requires brain power. The avatars come in one body shape: thin.

Violence & scariness
Not applicable
Sexy stuff
Not applicable

Chat is filtered.


Girls who pay for a VIP membership or purchase a Barbie Girl MP3 player get access to extra features. There are no ads for products other than Barbie herself.

Drinking, drugs, & smoking
Not applicable

Parents Need to Know

Parents need to know that Mattel has gone to great lengths to make this girl-centric world a safe place to be. Chat is scripted or filtered, blocking profanity and the exchange of personal information. Girls are encouraged to embrace all things Barbie, and the site's focus is squarely on beauty, fashion, and shopping. The site often prompts girls to upgrade to a premium membership.

Is it any good?


Popular tween destination BARBIEGIRLS is decked out with the standard virtual world features -- including chatting, shopping, and furnishing a room -- all done up in pink. Activities range from arcade-style games to more creative endeavors, like designing and selling a clothing line. Although it’s nicely designed and easy to navigate, there’s not much that’s unique about this world, other than its connection to the eponymous doll. Many of the more interactive features are restricted to users who’ve upgraded to a VIP membership or purchased a special MP3 player. On the plus side, the site offers several chat options and a special companion site for parents.

Online interaction: Girls can "friend' each other and chat (scripted or filtered only).

Families can talk about...

  • Families can talk about whether Barbie -- and the Barbie-like avatars on this site -- reflect what girls really look like, and how narrow ideals of beauty can affect girls' body image. Families can also discuss the importance -- or lack thereof -- of being trendy and always having a new outfit to show off. When does fashion cross the line from expressing yourself to following the flock?

Website details

Genre:Virtual Worlds
Pricing structure:Free

This review of BarbieGirls was written by

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What parents and kids say

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Teen, 13 years old Written bybarbiebarbie223 January 10, 2009


Barbie girls is really fun except for "guys" on the site asking if you "Wanna go out". ALso dont like how lots of girls say "Shout up, bit~, etc." It annoys me big time. But other than that, Barbie girls is pretty fun. I really want a Barbie girl to get the other clothes & stuff but they are like really expensive so... my character name's Butterfly22344 if you play on Barbie, look me up. Im on most of the time. :)
Kid, 9 years old April 28, 2014

Best sites for kids. and are good sites for kids 9-14.
What other families should know
Great messages
Too much swearing
Too much consumerism
Safety and privacy concerns
Kid, 11 years old March 10, 2011

Good But A Bit Steriotypical

I think that this is a very fun website. Personally, I love designing avatars, and this is the perfect place to go. However, it isn't fun without a membership. You can't buy anything or go some places, stuff like that. Also, it has a lot of product placement. Right now, it's basically advertising Barbie a Fairy Secret by having a special outfit members could buy. For a while I didn't go on it because it seemed too girly. It's message is: love pink and shopping. But, there are very fun games on there too... I'm still deciding if I should go on there. Overall, it's a very fun website.
What other families should know
Too much consumerism