Cambio Website Poster Image




Squeaky-clean celeb video site from Jonas Bros and AOL.

What parents need to know

Positive messages

Most of the site is just for fun, but there's one show, "Cambio Cares," that focuses on issues like the earthquake in Chile and how young people can get involved.


Potential for footage or discussion of major natural disasters, like earthquakes, in the context of getting teens to help out.

Not applicable
Not applicable

Advertising is pretty light, with a few sponsorships (JC Penney sponsors the fashion segments) and product tie-ins (plus a marketing survey from AOL). The connection with the Jonas Brothers and their compatriots make the site part of their brand.

Drinking, drugs, & smoking
Not applicable

Parents Need to Know

Parents need to know that this online destination is as wholesome as the Jonas Brothers, whose management company partnered with AOL to launch the video-heavy site. It’s lighter on advertising than many of its competitors, and it steers clear of sensational content about celebs behaving badly. Currently, there’s no user-generated content or opportunities to interact, but the site is still in its infancy -- stay tuned.

Parents say

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Adapting MTV-style broadcasting for the web, CAMBIO spotlights tween favorites like Demi Lovato and the Jonas Brothers in interviews, web series, and behind-the-scenes footage. The site is an interesting mix of the slick and the spontaneous -- professionally produced segments combine with some goofy off-the-cuff moments, like two girls giggling over a Jason Castro sighting or the Jonas Brothers getting stuck in an elevator. The site's cornerstone is "Cambio Connect,” an entertainment talk show hosted by MTV veteran Quddus, which includes the amusing feature “Who Tweeted What?” The live chats with Lovato and Nick Jonas feel a bit awkward -- too much “Is this thing on?” fumbling -- but young fans might enjoy seeing their favorite stars sans polish.

Families can talk about...

  • Families can talk about how the media covers entertainment news. What's the difference between Cambio and sites like TMZ? Why do you think so many people like to read negative gossip about celebrities? What kind of information about stars' private lives should be off-limits?

Website details

Genre:Video Sites
Pricing structure:Free

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What parents and kids say

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Kid, 10 years old December 30, 2011


Even though the only icons I picked were the A+ and the speech bubble, the cleb news can be about couples or other stuff which younger children may not get a hint at. On the plus side tweens get to see there favourite clebs. You can even post photos or videos on the new website! On the downside, even though there's not much for worrys, well the clebs get tons of honer!
What other families should know
Educational value
Great messages
Too much consumerism


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