By Susan Yudt,
Common Sense Media Reviewer
Common Sense Media Reviewers
Squeaky-clean celeb video site from Jonas Bros and AOL.
A Lot or a Little?
What you will—and won't—find in this website.
Most of the site is just for fun, but there's one show, "Cambio Cares," that focuses on issues like the earthquake in Chile and how young people can get involved.
Violence & Scariness
Potential for footage or discussion of major natural disasters, like earthquakes, in the context of getting teens to help out.
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Products & Purchases
Advertising is pretty light, with a few sponsorships (JC Penney sponsors the fashion segments) and product tie-ins (plus a marketing survey from AOL). The connection with the Jonas Brothers and their compatriots make the site part of their brand.
Parents Need to Know
Parents need to know that this online destination is as wholesome as the Jonas Brothers, whose management company partnered with AOL to launch the video-heavy site. It’s lighter on advertising than many of its competitors, and it steers clear of sensational content about celebs behaving badly. Currently, there’s no user-generated content or opportunities to interact, but the site is still in its infancy -- stay tuned.
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Is It Any Good?
Adapting MTV-style broadcasting for the web, CAMBIO spotlights tween favorites like Demi Lovato and the Jonas Brothers in interviews, web series, and behind-the-scenes footage. The site is an interesting mix of the slick and the spontaneous -- professionally produced segments combine with some goofy off-the-cuff moments, like two girls giggling over a Jason Castro sighting or the Jonas Brothers getting stuck in an elevator. The site's cornerstone is "Cambio Connect,” an entertainment talk show hosted by MTV veteran Quddus, which includes the amusing feature “Who Tweeted What?” The live chats with Lovato and Nick Jonas feel a bit awkward -- too much “Is this thing on?” fumbling -- but young fans might enjoy seeing their favorite stars sans polish.
Talk to Your Kids About ...
Families can talk about how the media covers entertainment news. What's the difference between Cambio and sites like TMZ? Why do you think so many people like to read negative gossip about celebrities? What kind of information about stars' private lives should be off-limits?
- Genre: Video Sites
- Pricing structure: Free
- Last updated: November 5, 2015
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