Camp Hyatt

Website review by
Carla Thornton, Common Sense Media
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Hotel chain's attempt at eco site is mainly Hyatt promo.

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Several large ads running down the right side of the page promise free breakfasts, room discounts, and other goodies when booking a Hyatt stay. An ad entitled “Plan Your Family Trip” is labeled “For moms and dads,” but really, the entire site is one big promotion for Hyatt and its activities for kids.    

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What parents need to know

Parents need to know that this is a promotional page for the hotel chain's new eco-friendly kids' activities program designed by National Geographic Kids. The main purpose is commercial, but kids bound for a Hyatt vacation will have fun learning about the animals and people native to their destinations and being able to print out a list of activities.

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What's it about?

Camp Hyatt is the long-running kid-friendly vacation program the resort chain has offered guests ages 3 to 12 since 1989. This Camp Hyatt Web site (there's an older one at Hyatt.com) is part of a recent green relaunch of the program based on a dozen new eco-friendly activities designed by National Geographic Kids. Four tabs on the site reflect the four areas the revamped Hyatt program focuses on: animals, culture, water, and recycling. Each tab links to in-depth National Geographic Kids articles on animals or customs native to the parts of the world participating resorts are found. (For example, the Hawaii link under the Animals tab takes kids to a page about stingrays.) Camp Hyatt also offers simple games, puzzles, and resort information sheets kids can print out for the car or plane.

Is it any good?

A one-page advertorial consisting mostly of banners, links and PDF takeaways, Camp Hyatt is more of a jumping off place than a full-fledged site. The new green activities Hyatt now offers kids -- waterway hikes and animal footprint identification among them -- are not even mentioned. Still, this colorful page with links to National Geographic Kids might get youngsters excited about the family vacation and eager to get details from their hotel. The 16 participating resorts listed on the site are located in some of the most beautiful parts of the world including Hawaii and the Caribbean.

Talk to your kids about ...

  • Families can talk about how kids can use the information at Camp Hyatt to make the most of their resort stay. Links to National Geographic Kids content provides plenty of interesting read-ahead material on animals and local customs. Kids can help decide which recycling-while-traveling tips the family will follow, such as drinking from the hotel fountain instead buying bottled water. 

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